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10 Ways to Build Your Email List

10 Ways to Build Your Email Distribution List

  1. Provide an easy way for website or blog visitors to sign up for your email newsletter. If you use a service, use the html code they provide and paste into a text area or text widget of your site or blog. Place it prominently on your page so it can be easily found.
  2. Your subscribe link should be on every page of your website. You can also include a text link to it at the end of articles or blog posts.
  3. Offer an incentive for subscribing – free report, free audio recording, free mini-ebook, discount coupon, etc.
  4. When you are working with a client or selling to a customer, ask for their email address and for permission to send them your newsletter.
  5. If you have a store or physical office, or participate in trade shows, have a clipboard where visitors can sign up for your email newsletter.
  6. If you have a shopping cart on your website, have a checkbox where they can opt in to your email newsletter during checkout.
  7. Post links to your newsletter subscription on your social networking sites – fan page, linked in, twitter etc
  8. Exchange articles with others in business, and include a link to each others’ newsletters in the bylines.
  9. Mention your free report/discount/incentive at the end of any articles you publish online.
  10. Focus on the benefit your readers will receive by subscribing – the value in your newsletter that you offer vs. keeping them informed of your specials. Subscribers will only stay if there’s something in it for them!


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  1. Elizabeth Olsen on January 7, 2010 at 8:10 pm

    Hello Karen,
    I learned about your services through Lynn Kivitt. I produce the marketing materials for the Santa Rosa Concert Association. Would like to talk to you about email services and online pay systems. I have researched PayPall, Constant Contact and Networking for Good and am about to research Please put me on you mailing list. I have not devoted any time to Twitter, Facebook or blogs, but I would like to send email announcements artfully. Please call me at 573-0543. Thank you.
    Elizabeth Olsen
    Santa Rosa Concert Association

  2. Karen
    Follow me on Twitter: mybizpresence
    on January 7, 2010 at 8:20 pm

    Hi Elizabeth! I will give you a call soon but wanted to make sure you had the right link for the shopping cart: (only one L). I highly recommend attending some of the Constant Contact live seminars – they are free and in the bay area and will really help you learn how to use their services well.

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