Do I Need to Blog?

No one really "needs" to blog, in the same way that no one really "needs" to be on social media. Plenty of businesses thrive without ever participating in online social networking. Every business is different and following are 10 reasons your particular business may benefit from blogging: Blog articles are indexed by the search engines [...]

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This past weekend I had the pleasure of attending Teresa Garrison and Lyndsey Baigent's direct selling leader retreat weekend, Get the Advantage Leadership Academy in Dallas. One of the presentations was by Lyn Conway who demonstrated how to use online tools such as meet.fm to conduct online trainings, meetings and product demonstrations. She emphasized how important [...]

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Keynote Redirect

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How do you know when or if your company should be participating on Pinterest? I've always felt that not every business belongs on every social media site, especially if you are a startup or have limited resources or staff to maintain a consistent presence on them. So how do you know if this is one [...]

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Piggy backing on the last couple of posts about direct sales company conventions - their value, and why people attend or not - I wanted to share some results of a  Meetings & Conventions poll which determined how meeting planners choose speakers for their events. Does this correspond to the speakers you have hired, or seen [...]

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In my last post I discussed the frustration that direct sales companies sometimes have with regard to attendance at company sponsored events and convention. At the end of the article and throughout my social media I put out a survey of direct sellers to find out why they come to company conventions, and what might [...]

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Earlier this week one of my friends asked on my Facebook page if I had any resources to prove the value of attending a company meeting or conference. I started digging around the Internet and found nothing! So then I started thinking, surely there must be something out there about the ROI for companies that [...]

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The following video and instructions are excerpts from the WOW Webinar: How to Schedule Social Media Posts Using Free Online Tools. That webinar is now available for purchase as a recording. I highly recommend it so that you can also learn how to use other tools such as HootSuite, PostPlanner and GoPixelMe, among others. Save [...]

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If you are a direct selling/network marketing company and planning a conference for the field, how do you choose your social media presenter? In many cases I see people being booked who have no (or very little) experience with or understanding of direct sales, and this backfires. Distributors complain that the presentation was boring or [...]

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This is primarily aimed at new/young direct selling companies such as those I met at the most recent Direct Selling Edge conference. However, if your company is more established, or  you are a top party plan leader, you may benefit from this also if you have not yet taken these steps. When I was a [...]

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As a follow up to my post about how to use a custom app to send people from your Facebook business Page to your website, How to Use a Facebook Tab to Send People to Your Own Website, in this post I am showing you a simple way to create a custom tab/app image "cover" to [...]

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Lately there has been some confusion about naming Facebook Pages, Groups and Profiles. Do you use your personal name? The company name? Some good keyword packed SEO-friendly phrase? Each social media site has it's own rules to follow. If they do not, there are some generally accepted best practices to consider. I am gong to [...]

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There is a section on LinkedIn called Projects that allows you to insert a description of anything, with the title of it linking to an external website. In this video Karen Clark shows you how to use this to place your products or services on the top of your LinkedIn profile. Read more about the [...]

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As I prepare to present on social media best practices for direct selling companies at the upcoming Direct Selling Edge conference in the Nashville area next week, I am reflecting on my years as an independent business owner, and all of the conferences I have attended.  Going back to my childhood, I have always been [...]

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If you get a lot of notifications on your Facebook where Facebook Friends are inviting you to play games, and you really don't want to, you may want to stop them from coming in. Instead of posting "please don't send me game requests!" which your Friends probably won't see or be able to do anything [...]

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Now that the direct selling industry has begun to embrace social media marketing, everyone wants to be your Facebook Friend! Although many executives and top leaders welcome personal interaction from the field, in larger companies this can be problematic and overwhelming. Especially if your distributors use your personal Facebook as a way to reach out [...]

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It is a new year and some people are eager to de-clutter their lives, their homes, their businesses… I have seen a few people in the last week state that they will be unfriending some "fringe friends" on Facebook in order to be able to see more of their "real friends" in the News Feed. [...]

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Happy 2014!

A direct sales industry friend  Robin Blanc Mascari once shared this list with the DSWA Leadership Retreat attendees and I just loved it. I use it every year. Print out the questions and fill in your answers, or pick a question and journal about it. How about discussing the questions with your kids or other family [...]

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Supporting your direct selling consultants using social media can be both a blessing (it's easy, almost-free, and convenient) and also a challenge (can get out of control!) Since Facebook is a tool almost "everyone" uses on a daily basis in some way, it works as a forum in which to offer support to those who [...]

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This morning I was alerted by one of my Facebook fans, that the network marketing company she represents has been put in "Facebook Jail."  The consultants from their company are suddenly not allowed by Facebook to post any links to their personal websites or blogs, or to their company replicated websites. Not on their personal [...]

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Karen Clark

As an experienced and active direct sales leader, Karen Clark walked the walk as she sold, booked, and supported a team offline, while expanding her reach and service online. Now working with direct selling companies as a speaker and social media consultant, Karen uses her 15 years' online marketing expertise to teach others exactly where, when, and how to establish an online presence, while remaining true to their principles and personal business. Read more
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"I was so impressed by the presentation you gave at the Business Success Cafe - the slides were well organized and effective; the content was on-point and succinct; and I loved the actionable content at the end! I'm looking forward to more of the same in your course!"
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