One of the strategies I recommend every direct sales/network marketing company implement, if they have the staff to monitor it, is to start a consultant-only Facebook group, blog, LinkedIn group or other private forum. Your party plan or network marketing distributors want and need a place where they can connect to each other, get their [...]

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As tempting as it may be for a newer company building a presence on Facebook to use a service that "guarantees" Facebook Page likes, don't do it! You may want to come out of the gate seeming like an established or popular company or opportunity, but what happens when you buy likes is just the [...]

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My daughter, Alia, was a state finalist in the National American Miss pageant in California. She competed in San Jose in June for the state title in the Teen category and became a California State Ambassador and placed in the top 5 for the Actress and Spokesmodel competitions, and Top 20 overall! She was invited to move onto the [...]

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When new direct sales companies are getting going, there is a lot of emphasis on product development and manufacture, back office and ordering software, creating training guides and programs for the field. Investment of time and money goes into creating the perfect compensation plan, a comprehensive website, and initial catalog of products. Photography must be professional, [...]

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As a company executive, it is important to have a professional profile on social media, and LinkedIn is the top choice both for personal and industry networking, and for increasing company visibility. What's more, new distributors and employees will often look up their executives on LinkedIn to get a feel for who is at the [...]

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My daughter, Alia, is a state finalist in the National American Miss pageant in California. She is competing in San Jose this weekend for the state title in the Teen category and hopefully move onto the national competition in November. You can read all about NAMISS and Alia here, and to thank her sponsors we will be posting [...]

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My daughter, Alia, is a state finalist in the National American Miss pageant in California. She will be competing in San Jose this weekend for the state title in the Teen category and hopefully move onto the national competition in November. You can read all about NAMISS and Alia here, and to thank her sponsors we will [...]

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My daughter, Alia, is a state finalist in the National American Miss pageant in California. She will be competing in San Jose this weekend for the state title in the Teen category and hopefully move onto the national competition in November. You can read all about NAMISS and Alia here, and to thank her sponsors [...]

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My daughter, Alia, is a state finalist in the National American Miss pageant in California. She will be competing in San Jose in June for the state title in the Teen category and hopefully move onto the national competition in November. You can read all about NAMISS and Alia here, and to thank her sponsors we will be posting [...]

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As most of you know I tend to "hang out" with a lot of independent consultants for direct sales and network marketing companies. Offline and online. They are my friends. They are my clients. They are my fans and followers on social media. Because of this I hear a lot, and see a lot, among [...]

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My daughter, Alia, is a state finalist in the National American Miss pageant in California. She will be competing in San Jose in June for the state title in the Teen category and hopefully move onto the national competition in November. You can read all about NAMISS and Alia here, and to thank her sponsors we will be posting [...]

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My daughter, Alia, is a state finalist in the National American Miss pageant in California. She will be competing in San Jose in June for the state title in the Teen category and hopefully move onto the national competition in November. You can read all about NAMISS and Alia here, and to thank her sponsors we will be posting [...]

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My daughter, Alia, is a state finalist in the National American Miss pageant in California. She will be competing in San Jose in June for the state title in the Teen category and hopefully move onto the national competition in November. You can read all about NAMISS and Alia here, and to thank her sponsors [...]

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Lately I have noticed that direct sellers (party plan or network marketing representatives) will like the Facebook Business Pages of other consultants or distributors in their same companies. Sometimes they do this because they want to be supportive of their friend, or someone on their team, and sometimes they all agree to like each others' [...]

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Do I Need to Blog?

No one really "needs" to blog, in the same way that no one really "needs" to be on social media. Plenty of businesses thrive without ever participating in online social networking. Every business is different and following are 10 reasons your particular business may benefit from blogging: Blog articles are indexed by the search engines [...]

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This past weekend I had the pleasure of attending Teresa Garrison and Lyndsey Baigent's direct selling leader retreat weekend, Get the Advantage Leadership Academy in Dallas. One of the presentations was by Lyn Conway who demonstrated how to use online tools such as meet.fm to conduct online trainings, meetings and product demonstrations. She emphasized how important [...]

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Keynote Redirect

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How do you know when or if your company should be participating on Pinterest? I've always felt that not every business belongs on every social media site, especially if you are a startup or have limited resources or staff to maintain a consistent presence on them. So how do you know if this is one [...]

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Piggy backing on the last couple of posts about direct sales company conventions - their value, and why people attend or not - I wanted to share some results of a  Meetings & Conventions poll which determined how meeting planners choose speakers for their events. Does this correspond to the speakers you have hired, or seen [...]

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In my last post I discussed the frustration that direct sales companies sometimes have with regard to attendance at company sponsored events and convention. At the end of the article and throughout my social media I put out a survey of direct sellers to find out why they come to company conventions, and what might [...]

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Karen Clark

Karen Clark, Social Media SpeakerAs an experienced and active direct sales leader, Karen Clark walked the walk as she sold, booked, and supported a team offline, while expanding her reach and service online. Now working with entrepreneurs and direct selling companies as a speaker and social media consultant, Karen uses her 16 years' online marketing expertise to teach audiences exactly where, when, and how to establish an online presence with social media, while remaining true to their principles and personal business. Read more


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"I was so impressed by the presentation you gave at the Business Success Cafe - the slides were well organized and effective; the content was on-point and succinct; and I loved the actionable content at the end! I'm looking forward to more of the same in your course!"
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