Some advice for Facebook business pages: When you have a non-local business page on Facebook I do not recommend ever adding your address. Even if you know not to choose the "local business" category when setting up your page, putting your address in the Page Info somehow triggers the algorithm to only show your page and [...]

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One of the most common struggles that businesses have when it comes to social media marketing is coming up with content to post. If you are encouraged to post at least once a day, how do you do that in the most effective and engaging way that will compel responses as well as serve the [...]

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If you are in direct sales you have more than likely seen some companies come, and some companies go. Today I heard of a long standing and well respected company closing its doors for good and I was, like many of us in the industry, deeply saddened. When this happens it is almost like a death [...]

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This "blab" was recorded on November 6th. What ideas would you add? Leave them in the comments below!     Show Notes: Facebook's post where they found people are more tolerant of sponsored posts vs. non-sponsored promotional content. There are several other articles/commentary about this out on the web too. Lisa Larter: Business coach I love! Suggested thinking [...]

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One of the biggest challenges when starting to use a Facebook business Page for marketing is getting people over there to "like" your Page! You may even have a large network of Facebook Friends, or a great number of people in your email network, but they will not usually like your new Page until you [...]

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There is so much confusion about what is and is not allowed as a contest or giveaway on a Facebook business Page. A lot of the confusion comes from the fact that many businesses - even large corporations - skirt Facebook's own Page Promotion Terms and do not follow all of the rules. They are [...]

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Do you struggle with how to do it all on social media and still have time for other business or your personal life? This week on Blab I shared my perspective on time management when it comes to online marketing and social media, and I also welcomed the team from CinchShare to talk about their [...]

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  One of the challenges in this new visual age is developing or sourcing images that you can use within your blog posts or social media marketing. In this Blab.im conversation we talk about the copyright infringement concerns and what you can do about it by using Creative Common images or other legal sources for [...]

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Watch our inaugural Blab video broadcast where I discuss common questions about conducting online parties (Facebook/Instagram/Pinterest) for your direct sales/party plan business. Doing online parties, also called virtual shows, is a marketing avenue that works for a lot of direct sellers. Find out some of the pitfalls, cautions and TIPS that can help you be more [...]

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You may have been hearing about one of the newest and more popular live video streaming platforms, Blab.im. I've been playing with it and love it! In fact I am doing live streaming on Blab every Friday at various times. There are many places you can go to learn how to use Blab but I [...]

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Many times I hear from direct selling leaders or other consultants/vendors that they could start their own company and do a better job at it than the company they are with! While this may be true, it isn't as easy as you'd think. But it IS possible! The idea of owning your own company is [...]

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The popularity of Facebook Parties has been increasing and although many Consultants have been having luck with them, many others are finding them to either ineffective, or inefficient, or in some cases, a source of trouble with Facebook itself. A Facebook Party is when a direct seller invites their connections, or those of a Hostess, [...]

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I am heading out to the Direct Selling Edge conference in Southern California this week where I am a presenter on social media for startups in the direct sales industry. I have presented this program several times at this event and after an understanding of each social media site, it's benefits and challenges, and some [...]

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If you are like most people marketing on Facebook today, you will often add an image to your posts to make it more visually appealing, and also because image posts tend to get more organic "reach" within Facebook's News Feed algorithm. By default, your image posts go into an album called either "Timeline Photos" if [...]

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In this video I show you something I've started doing to help get my personal Facebook friends sorted. I don't know about you but I have lots of Facebook friends, some of whom I am not sure I even know and certainly who do not interact with me. Once in a while I will go [...]

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Sending your product for a review on blogs are a great way to get lots of exposure to a community of people, usually moms/families, in a short time for minimal costs. When I was with a direct selling company I did this regularly for our company and to this day there are articles about the [...]

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In recent months it has become clear that in order to reach the people you want to find out about your company, you will need to "pay to play" on Facebook. This is not to say that you cannot accomplish a LOT through organic methods - posting compelling content, interacting consistently, and using a variety [...]

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The following is an excerpt from a longer training guide that comes with my Instagram: Share, Serve and Sell WOW Webinar. The video training and full length PDF guide are available for purchase here. Contests on Instagram are a great way to achieve goals such as increasing engagement, getting new followers, sending people to your [...]

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One of the strategies I recommend every direct sales/network marketing company implement, if they have the staff to monitor it, is to start a consultant-only Facebook group, blog, LinkedIn group or other private forum. Your party plan or network marketing distributors want and need a place where they can connect to each other, get their [...]

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As tempting as it may be for a newer company building a presence on Facebook to use a service that "guarantees" Facebook Page likes, don't do it! You may want to come out of the gate seeming like an established or popular company or opportunity, but what happens when you buy likes is just the [...]

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Karen Clark

Karen Clark, Social Media Speaker.When she was an active direct sales leader, Karen Clark walked the walk as she sold, booked, and supported a team offline, while expanding her reach and service online. Now working with direct selling companies and their field representatives as a speaker and social media corporate consultant, Karen uses her 17 years' online marketing expertise to teach audiences exactly where, when, and how to establish an ethical and effective online presence with social media, while remaining true to their principles and personal business. Read more

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