Social Media for Direct Sales Speaker and Author | (707) 939-5709

Marketing

How to Get Followers for Your LinkedIn Company Page

Since most of my social media followers are individuals who represent a direct selling company, I do not spend much time discussing LinkedIn Company Pages but in this post I will. Company Pages on LinkedIn can only be created by corporations or small businesses whose owners own the business domain, website and have an email…

Read More

Using a Social Media Site’s Logo

Did you know that each social media site has guidelines and requirements for using their logo? Oops! Here is a list of the sites and their “Brand Assets” or “Brand Resources” to read so that you are sure to be in compliance with their copyright/trademark rules. In most cases you can also download the official…

Read More

Options for Using Images Legally

  One of the challenges in this new visual age is developing or sourcing images that you can use within your blog posts or social media marketing. In this Blab.im conversation we talk about the copyright infringement concerns and what you can do about it by using Creative Common images or other legal sources for…

Read More

Should Our Company Be on Pinterest?

How do you know when or if your company should be participating on Pinterest? I’ve always felt that not every business belongs on every social media site, especially if you are a startup or have limited resources or staff to maintain a consistent presence on them. So how do you know if this is one…

Read More

Measuring Social Media’s ROI (Return on Interaction)

Measuring your ROI (Return on Investment) in business is a standard practice for any business owner or entrepreneur who wants to become and stay profitable. Knowing the specific monetary results that come from your investments of time and money guides your business decisions. When it comes to online social networking, however, there are gray areas…

Read More

Marketing to Moms this Holiday Season

When I started marketing my own direct selling business online in 1998, I was the mother of two. One 4 year old and a 1 year old. I was desperately hoping to put off “going back to work” as long as possible, even though I had promised to stay home just a year (what was…

Read More

Internet Resources to Market Your Business Locally

According to Google, 97% of people who frequent local businesses find them through the Internet first. Are your customers and prospects finding you? What can you do to reach out online to local people in your own backyard? It used to be that a large printed book of yellow pages was what consumers consulted when…

Read More