One of the things I love about being involved in the Direct Selling Women’s Alliance is their core values. I strive to live these values in my own life and my business, as well as a few others that are important to me personally. Have you examined what is important to you? Write down your core values and place them on a stickee note you can see while you work. When making decisions about your business, who to spend time with, what to focus on, ask yourself if the task will support any of your core values in helping you reach your goals? Does this person embody similar values? Am I being true to my values if I do this?
The main 5 the DSWA embodies are:
TRUST: To have faith, confidence and belief in someone else.
RESPECT: I call this the Golden Rule. Treat others the way you’d want to be treated (or how they’d like to be treated!)
SERVICE: By helping others, we grow in leadership and and are blessed with abundance.
INTEGRITY: When your thoughts, words and actions are in alignment. Keep agreements with yourself and others.
AUTHENTICITY: Be yourself! Your unique, natural, genuine and honest YOU!
Some other values that are personally important to me are (but not limited to these!):
- Commitment
- Determination
- Family
- Learning/Teaching
- Excellence
What about you? To spur your thinking on this, here is a list of some of the most common values people hold dear. Leave a comment to share your thoughts on this!
| Accessibility | Faith | Money | Self-reliance |
| Accomplishment | Fame | Non-violence | Seriousness |
| Accountability | Family | Nurturing | Service |
| Accuracy | Fate | Openness | Sexuality |
| Achievement | Fitness | Opportunity | Simplicity |
| Adventure | Flair | Optimism | Sincerity |
| Aspiration | Force | Patriotism | Skill |
| Attitude | Freedom | Peace | Solidarity |
| Authenticity | Free will | Perfection | Speed |
| Authority | Fun | Performance | Spirit-in-life |
| Autonomy | Generosity | Persistence | Stability |
| Beauty | Giving/charity | Personal growth | Standardization |
| Challenge | Global view | Philosophy | Status |
| Change | Goodness | Pioneer spirit | Strength |
| Chastity/Purity | Gratitude | Pleasure | Style |
| Cleanliness | Hard work | Popularity | Success |
| Collaboration | Harmony | Positive attitude | Support |
| Commitment | Heroism | Power | Systemization |
| Communication | Heritage | Practicality | Teamwork |
| Community | Honesty | Preservation | Tolerance |
| Competence | Honor | Prestige | Tradition |
| Competition | Hope | Pride | Tranquility |
| Concern | Humor | Privacy | Trust |
| Conformity | Inclusiveness | Prosperity/wealth | Truth |
| Courage | Influence | Punctuality | Utility |
| Conviction | Inner peace | Purity | Variety |
| Cooperation | Innovation | Quality | Well-being |
| Creativity | Improvement | Rationality | Wellness |
| Customer | Integrity | Recognition | Wisdom |
| Decisiveness | Intuition | Regularity | |
| Democracy | Involvement | Rehabilitation | |
| Determination | Joy | Reliability | |
| Discipline | Justice | Resourcefulness | |
| Discovery | Knowledge | Respect | |
| Diversity | Leadership | Responsibility | |
| Duty | Learning | Responsiveness | |
| Education | Leisure | Results-oriented | |
| Efficiency | Love-romance | Risk-taking | |
| Empowerment | Love-care | Rootedness | |
| Equality | Love-concern | Rule of law | |
| Excellence | Loyalty | Safety | |
| Experience | Meaning | Satisfying others | |
| Expression | Merit | Security | |
| Fairness | Mobility | Selfishness |










