Create a Facebook Ad for Your Direct Selling Company

Screen Shot 2014-08-19 at 3.41.16 PM

In recent months it has become clear that in order to reach the people you want to find out about your company, you will need to “pay to play” on Facebook. This is not to say that you cannot accomplish a LOT through organic methods – posting compelling content, interacting consistently, and using a variety of media, for example. However, if you are a new company or in the midst of trying to build your “fan base” or expand your reach, a simple and affordable Facebook ad can make a difference and give you an extra edge over the organic results.

Some of the most popular ways to use Facebook ads are:

    1. Page Like Ads – to advertise the Page itself, to get more people who “like” the Page
    2. Post Engagement Ads – to increase the likes, comments and shares of an individual status update, picture, video, or link
    3. Website Conversion Ads – include a call to action button that leads to your website such as “Sign up!”

The beauty of using Facebook ads, whichever the type, is the availability of targeting your audience. Once you have decided on an objective, you will be walked through the process of adding images and text to your ad, and then choosing your target demographic.

For example you might choose to display your ad only to married women between 35 and 55 who live in the United States. But you can also target your ad to those women who also have an interest in sales, home-based businesses, jewelry, cooking, fashion, or whichever interest your ideal prospect might have. You can even target your ad to someone who “likes” a business that serves a similar demographic (tho I would not recommend targeting fans of a direct competitor.)

Facebook will then only show your ad to people who fit that criteria and you only pay for clicks. The more narrow  your demographic, the smaller the pool of Facebook users who might see your ad, but the more highly qualified they are when they do.

If you are considering a Facebook ad campaign, contact me if you would like me to help set it up. Your budget can start anywhere from $5/day for a week up to $100s per day ongoing. You can try it out for a short time, then pause the ad until you are ready to restart it. Try creating one for a specific campaign or at the start of the month, and do another one the next month. The flexibility of Facebook ads is tremendous.

Over the last couple of weeks I’ve been saving images of some direct selling companies who are using paid Facebook advertising, and I thought I’d share them here to give you an idea of what you can do, too.
Page Like Facebook Ad Examples:
Note that I am not promoting these companies – these are simply examples I collected while browsing Facebook over the last couple weeks.



Post Engagement Facebook Ad Examples:




Website Conversion Facebook Ad Examples:




Have you been using Facebook ads in  your company? What objectives have you chosen, and how were the results? I am eager to hear from you in the comments! Contact me for help starting your own Facebook ads!

For more information on marketing your business with social media, be sure to check out my book, Social Media for Direct Selling, available at online retailers or here.

{ 0 comments… add one }

Leave a Comment

Next Post:

Previous Post:

Checkout Here

Karen Clark

Karen Clark, Social Media Speaker.When she was an active direct sales leader, Karen Clark walked the walk as she sold, booked, and supported a team offline, while expanding her reach and service online. Now working with direct selling companies and their field representatives as a speaker and social media corporate consultant, Karen uses her 17 years' online marketing expertise to teach audiences exactly where, when, and how to establish an ethical and effective online presence with social media, while remaining true to their principles and personal business. Read more

Schedule a Call

After clicking the Book Appointment button, click the 3 lines to make an appointment with Karen depending on the service required. Thank you!

Book Appointment
Social Media for Direct Selling by Karen Clark

Karen Clark Speaks at Direct Selling Edge Conference

Karen Clark National Speakers Association Professional Member

Appearing In Party Plan Magazine
Party Plan Magazine

National Speaker's Association's Speaker Magazine

Praise for Karen’s Training

"I was so impressed by the presentation you gave–the slides were well organized and effective; the training was on-point and succinct; and I loved the actionable content at the end! I'm looking forward to more of the same in your online courses!"
-Karen Cleveland