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What is the Value of Holding or Attending Direct Sales Meetings and Conventions?

Direct Selling Conference ConventionEarlier this week one of my friends asked on my Facebook page if I had any resources to prove the value of attending a company meeting or conference. I started digging around the Internet and found nothing!

So then I started thinking, surely there must be something out there about the ROI for companies that hold meetings and conventions, as opposed to the benefits to the attendees. Nope. Nothing!

I was able to find many articles and reports and white papers about how companies and organizations should be measuring the success of their events, and how to do that. But nothing outlining specific outcomes that attendees or companies have gotten from holding sales meetings.

As a former direct selling leader and company trainer I definitely “feel” the value of regional and national conventions.  And now as a professional speaker for various company conventions, I am seeing that nothing has changed. People get pumped up! They’re on FIRE after they leave convention!

No webinar, or teleclass, or skype call can take the place of those live gatherings! I just could not believe no one has ever “proven” that! What exactly is the ROI of holding or attending a direct selling convention? What % of sales go up? How many distributors stay active one more year because of convention?

If you know of any resources outlining these hard facts, please share in the comments.

In the mean time, I’ve come up with what I know and what I’ve seen are the “soft” results:

Benefits to direct selling company for providing regional or leadership meetings and conventions:

•    increased faith in or positive impression of the company and brand
•    motivate sales, incentivize the field
•    increased team and company loyalty
•    retention/lowered attrition in sales force
•    sharing success stories from the field, providing proof of what’s possible
•    opportunity to enroll the field in company culture and mission
•    promote out leaders during awards banquet (thereby motivating others)
•    new product launch, building excitement
•    incentive trip reveal which motivate higher sales and sponsoring goals

Benefits to direct sales distributors attending regional or leadership meetings and conventions:

•    consultants feel supported and connected to company, leaders and each other
•    learn new skills and strategies to be successful faster
•    seeing and meeting other reps in person
•    opportunity to connect with and support their personal team
•    learning from field sales leaders, hearing their success stories
•    receive recognition and/or promotion to next level at banquet
•    opportunity to learn about and perhaps receive new product early
•    learn about next incentive trip or other contests early
•    it’s a fun “getaway” with like minded people who become instant friends

What others can you think of?

If you are an independent distributor for a direct selling company, fill out the survey and help me get the word out to companies that are curious about how to have more effective (and compelling) meetings. I will post the results (anonymous) in a future blog post.

Scroll down to see all the questions. Your replies are completely anonymous!

Create your free online surveys with SurveyMonkey , the world’s leading questionnaire tool.

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  1. Tammy Forsythe on February 26, 2014 at 9:14 am

    I love going to our meetings and convention is always the best !!

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on February 26, 2014 at 9:28 am

      That’s awesome Tammy!! I agree, and once you go to the first one you don’t want to miss them! It’s interesting though that it seems a fairly small percentage of people go. I wonder why!

  2. nICOLE w on February 26, 2014 at 12:40 pm

    The first convention is amazing because there’s no expectations and EVERYTHING is new… what I have heard back from my teams has been that the 2nd…lacks the same excitement. Perhaps it’s because the first is when you are fresh and new yourself…and over the course of the year between the next convention you develop and grow and have higher expectations for the next and so on till your expectations outweigh whats possible to provide on large scale for many different levels of expertise. Perhaps it boils down to unrealistic expectations… Just something that occurred to me as I read this…

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on February 26, 2014 at 12:57 pm

      Yes that is a good point. What can companies do to keep the excitement up? People need to see the value beyond the first time…

  3. MaryJane Higgins on February 26, 2014 at 1:16 pm

    Love going to our annual sales convention, The Bee, to see old friends and meet new ones, see the new products in person, and get rejuvenated and re- inspired about my business. Plus, it’s a mini vacation for me since I don’t travel much as I’ve gotten older. My travel mates are younger and look after this 75 year old Nana!

  4. Marie on February 26, 2014 at 7:57 pm

    I like going to regionals and unit meetings but distance and travel time makes it difficult. Convention is fun and informative but expensive – between airfare and hotel! other issues arise this year!

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