This is the second in a series of excerpts from my book, Direct Selling Power. Please leave a comment to add your own thoughts below!
Direct sales is a relationship business and in the online world, relationships are also key. Think of the Internet as parallel to a real life party or networking event. Some people are friends, some are acquaintances and many are people you have not yet met. You have the potential of meeting new people who may or may not be interested in what you have to offer, and they may have something you are interested in as well. Conduct yourself online as you would offline, focusing on building relationships. This will guide you to being true to your own values and principles, and prevent you from getting caught up in the latest hype or trends.
When you are building your online presence, ask yourself, “Is this something I would say, do or be in real life?” Activities that focus on connecting with people in real ways to instill loyalty and trust, or that help you position yourself as an expert or dependable resource in the field, will always further your business more than hard selling—offline and on.
- Would you walk into a group of people and complain about a customer?
- Would you only talk about yourself, never listening to what others have to say?
- If you were at a networking event, would you wear a flashy sign around your neck that said “Buy My Stuff!”
- Would collect everyone’s business cards you could, and call each person up individually to offer them your business opportunity because it is “so much more lucrative than what you are doing now?”
Chances are you would NOT. You would remain positive, helpful, courteous, as you are in the rest of your life. You would get to know people, and if by chance you saw a need that you could help them with a problem they are having, you would offer solutions but you would not automatically assume everyone needs what you have to offer.
Keep this in mind when you are building your presence in social media and throughout the Internet. It’s part netiquette and part common sense.
For more “do’s and don’ts” download my free 30 minute training, Social Media Tough Love here.
Would love to hear your thoughts on this approach! Please leave a comment!