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Don’t Be Bland with Your Social Media Brand

Don't be bland with your brand.I see so many businesses that are just plain BORING on social media. I hate to say it but consumers do not want to see 10 pictures of your products every day on your corporate page, nor do they want to see constant coupons, contests and “campaigns” promoting your company. This is a people business. You know that.

Actually, so often I hear people saying they LOVE so-and-so’s Facebook page because they aren’t just promoting all the time.

When a customer or prospect likes your Facebook page, they already LIKE your products or service. Sure, they want to hear about them once in a while and catch what’s new or a special deal, but not 4 times a day every day of the week. It’s boring. Consumers don’t like it. Your reps may, but you are preaching to the choir there.

Instead, give your readers a window into your world as a company or business owner. Show them what you are up to in the office. Take a picture of your employees packing and shipping. Did someone get flowers (or their cube trashed LOL) for their birthday? Show us! Did your product development team have a meeting sketching out new product ideas? Share a snapshot. Did a local fan come pick up products at will-call? Take a picture of her! THOSE things are interesting. They humanize your brand and help people feel connected to you on a deeper level than simply loving your products.

If you are a direct sales company, enroll the whole home office in the idea of being social-media ready, taking pictures or composing tweets about what is going on. Have them send to your social media manager at will who can then either post live, or compile in a spreadsheet as a bank from which to pull from. Or use a social media scheduler like HootSuite (for Twitter) or Post Planner (for Facebook) to set things up to go out later. And yes those are referral links because I love those tools!

If you are a direct selling leader, be sure to always have your smart phone ready to snap a picture of an excited customer, a home party gathering that shows how fun they are, the ladies going crazy cheering each other at your team meeting, or your view from the local holiday boutique. Take a picture of your home office, a special organizing tool you use, or your favorite business book. Show prospects you are a resource for developing a thriving home-based business.

There are creative and compelling moments happening all day long that simply need to be captured and shared! Don’t be shy, be SMART and let your readers see what makes you tick. When you do, you will see your likes, comments, and shares go up! I am sure of it!

Until next time,
Karen Clark

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4 Comments

  1. Michael on December 14, 2013 at 4:56 am

    Provocative thought Karen – made me tilt my head and ponder your point:
    “Instead, give your readers a window into your world as a company or business owner. ”

    To be sure, the notion of having intimate and immersible photos on social media can offer a breath of fresh air to our clients. And going further to combine that with authentic, fun and enlightening content can share the spirit and soul who we really are.

    The trick is to find the right content BALANCE between the cake and the icing, factors dependent on each of our BRANDS – a critical element that most of us spend too little time and attention considering. Karen, perhaps you’ll want to run a series on this pithy subject, or share links on your previous articles if appropriate – I’d be happy to share my thoughts and some references on brands and the art of branding…

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on December 15, 2013 at 7:57 pm

      Thanks Michael – I have some thoughts on new programs/speeches about finding your social media “voice” that has to do with this topic. It is something many people struggle with!

  2. Kerri Boyle Samuelson on February 13, 2014 at 11:40 pm

    Hi Karen, first off I am in love with all of this knowledge you have shared & I can’t WAIT to share it with my fans, customers and teammates. A lot of it is knowledge I have in my head, but you’ve certainly saved me the typing and I can feature this content, and you on my Blog! We are one of the companies unable to connect our Purchased URL’s or Co. URL’s for some reason, hence the new URL name which I hooked up through a “New” Website I paid for that links to our companies new site. So Thank you! You have saved me an incredible amount of money. We switched to wwww.sproutsocial.com and they replace both Hootsuite, PostPlanner and there is an aggregator that you can plug keywords into that will pull up news articles, tweets, posts, and all sorts of online content for your posts, tweets, and Blogging. It is also able to post to TW, FB, INSTAGRAM, YOUR BLOG,, Website and G+, I think and possibly Pinterest plus many other SM Products (Cross posting only the sites you have checked off at a time)! There are different levels depending on how many licenses needed, how many SM accounts, websites, blogs, companies, etc. That you run but we have 3 FB Pages , a Blog, 2 Websites, 3 Twitter Accounts and we only pay $20 per mo. You should really check it out! It is Soooo much easier than HS & PP! 🙂 I hope it works out for you and saves you time & money! Good Luck & God Bless! I can’t wait to start implementing all of these ideas. Thanks again! 🙂 ~Kerri~

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on February 14, 2014 at 12:31 am

      THANK YOU for your comment Kerri! I am glad you found me! And hope that my posts are helpful! I am aware of Sprout Social though I do not see a $20 version – the smallest package is $39. Since most of my customers are small home based individuals without large marketing budgets, I am more interested in using free (or very affordable) tools that they can use as well. It is easy to get $20 and $40/month’ed to “death” so I need to be sensitive to that when promoting vendors. Sprout Social is great for businesses with team/employees or for agencies who manage social media for others. In general since I do not advocate automating social media unless necessary (trips etc.) it does not make sense even for me to invest $40/mo on such a tool. I am glad you are having success with it! Take care and thanks for commenting!

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