I see so many businesses that are just plain BORING on social media. I hate to say it but consumers do not want to see 10 pictures of your products every day on your corporate page, nor do they want to see constant coupons, contests and “campaigns” promoting your company. This is a people business. You know that.
Actually, so often I hear people saying they LOVE so-and-so’s Facebook page because they aren’t just promoting all the time.
When a customer or prospect likes your Facebook page, they already LIKE your products or service. Sure, they want to hear about them once in a while and catch what’s new or a special deal, but not 4 times a day every day of the week. It’s boring. Consumers don’t like it. Your reps may, but you are preaching to the choir there.
Instead, give your readers a window into your world as a company or business owner. Show them what you are up to in the office. Take a picture of your employees packing and shipping. Did someone get flowers (or their cube trashed LOL) for their birthday? Show us! Did your product development team have a meeting sketching out new product ideas? Share a snapshot. Did a local fan come pick up products at will-call? Take a picture of her! THOSE things are interesting. They humanize your brand and help people feel connected to you on a deeper level than simply loving your products.
If you are a direct sales company, enroll the whole home office in the idea of being social-media ready, taking pictures or composing tweets about what is going on. Have them send to your social media manager at will who can then either post live, or compile in a spreadsheet as a bank from which to pull from. Or use a social media scheduler like HootSuite (for Twitter) or Post Planner (for Facebook) to set things up to go out later. And yes those are referral links because I love those tools!
If you are a direct selling leader, be sure to always have your smart phone ready to snap a picture of an excited customer, a home party gathering that shows how fun they are, the ladies going crazy cheering each other at your team meeting, or your view from the local holiday boutique. Take a picture of your home office, a special organizing tool you use, or your favorite business book. Show prospects you are a resource for developing a thriving home-based business.
There are creative and compelling moments happening all day long that simply need to be captured and shared! Don’t be shy, be SMART and let your readers see what makes you tick. When you do, you will see your likes, comments, and shares go up! I am sure of it!
Until next time,