Easy Way to Come Up with Social Media Content – Answer Questions!

Answer Questions for Social Media Posts - © Rudie - Fotolia.com

Every business owner receives questions from customers, prospects, clients and networking connections. Why not use those questions as prompts for your social media, video, or blog post ideas?

The next time someone asks you a question about your product, your service, about how to do something within your expertise, or anything related to your topic, save that question and begin to build a bank of topic ideas that are customized to you, your topic, and what YOUR market needs to know.

When you are looking for ideas of what to post to Facebook, YouTube or your blog, pull from that bank of questions, and answer them! Your audience, or market, will tell you what they need, when you listen. Often you will get the same question over and over.

Chances are, there are 100s or 1000s more people out there who were wondering the same thing, and when you address the question on your blog, Facebook Page or YouTube channel, your post will win big in the search engines!

Any time I get a question on my Facebook Page wall, or via private message, or by email or phone, I either create a post addressing it, or I queue it up for later posting. Often I am already creating the content for the post when I give the person my answer anyway, why not repurpose that!

This is an easy way to come up with new content. Pay attention to the questions being asked. When you run out of questions, ask a question asking for questions! 🙂 People love to receive free advice from a reliable source.

This post was written in response to someone asking me how to come up with what to post on Facebook! 🙂 Now you know!

Have you tried this? Do you have any questions for me? Leave a comment and let’s talk!

Have fun!

{ 2 comments… add one }
  • Nicole
    Follow me on Twitter: nicolemunoz
    April 2, 2013, 5:31 pm

    Completely agree! When we work with clients the first thing we do is ask them to go talk to their customer service department and get a list of all of the questions they get asked every day. We usually get back a list of at least 50 that we can use for blog posts!

    • Karen Clark
      Follow me on Twitter: mybizpresence
      April 2, 2013, 7:54 pm

      Thanks for the comment, Nicole! I also love the idea you shared on #SpeakerChat about using questions asked on sites such as Quora! I am going to use that as well as my favorite tool, Wordtracker’s Keyword Questions tool!


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Karen Clark

Karen Clark, Social Media and Direct Sales Speaker.When she was an active direct sales leader, Karen Clark walked the walk as she sold, booked, and supported a team offline, while expanding her reach and service online. Now working with direct selling companies and their field representatives as a speaker and social media corporate consultant, Karen uses her nearly 20 years' online marketing and direct selling expertise to teach audiences exactly where, when, and how to establish an ethical and effective online presence with social media, while remaining true to their principles and personal direct sales business. Read more

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