Now that the direct selling industry has begun to embrace social media marketing, everyone wants to be your Facebook Friend! Although many executives and top leaders welcome personal interaction from the field, in larger companies this can be problematic and overwhelming. Especially if your distributors use your personal Facebook as a way to reach out to you for questions that are better handled by customer service.
But how can an executive or leader protect their personal Facebook without seeming to be hands-off or anti-social? After all, on the one hand you want people to be comfortable coming to you, and to have rapport with the field. On the other hand, you do not need every one knowing and commenting on everything you do in your “off” time. Or vice versa!
The answer is in Facebook’s Follow feature.
I mentioned this in another blog post last week, How to Trim Down Your Facebook Friend List Without Losing Connections, turning on Follow allows people to receive only your posts you mark Public in their News Feed. Therefore, if you have field representatives connecting on your personal Facebook, whether you accept them as Friends, they will see your Public posts.
If you mark business related posts Public, or posts such as inspirational quotes or images as Public, they will receive those and still feel connected to you, without necessarily seeing your more personal posts – or you seeing theirs.
Turn the Follow feature like this:
1. Go to Account Settings (click the little gear top right of your Facebook)
2. Click on Followers on the left sidebar of the Account Settings area
3. Next to Who Can Follow Me, click on Everybody (your Friends will still see posts marked Friends, but Everybody will see posts marked Public)
From this point on, on your personal profile next to Add Friend there will also be a Follow button. People can choose which one to click on – Add Friend automatically makes them a Follower, as does the Follow button. They will only be your full fledged Facebook Friend (seeing anything posted to Friends) if you accept their Friend Request. You can simply ignore the request. Likewise, if you’ve already accepted some as Friends but have changed your mind, if you visit their profile and Unfriend them, they will still remain as Followers of your Public posts until/if they decide to Unfollow you.
Make sense? Now all that is left to do is when you post something, change the Audience Selector (little drop down button at the bottom of the post publishing box) to Public when you are OK with everyone seeing the post, and change it back to Friends (or a custom option) when you are done, or before your next post.
What if you would like to stay Friends with them (so you can see their posts) but not allow them access to all of yours? Add them to a Restricted list as outlined in this video.
Questions? Leave them for me in the comments below!
Need personalized help with your own social media presence? Consider booking an hour with Karen, and we will get the job done!