Social Media for Direct Selling Speaker and Author | (707) 939-5709

How Much and How Big…?

I thought it would be helpful if I shared the character count limits and image size recommendations for the various social media sites. If you know what your limits are ahead of time, you can create something offline to maximize the space and then insert it into your profiles. I based these on my category of professional services. I am not sure what the limits are for other types of businesses. All character counts below include spaces. Of course you want to use good keywords whenever possible, to attract people through the search engines.

Updated April 2016 to reflect Facebook changes

Facebook Business Page:

Facebook profile image: 180 x 180 pixels 

Cover image/banner: 828 x 315

Image in an Image Post: 1200 x 630

Image in a Link Share Post: 1200 x 630

Status update posts: The ideal length is 40 characters, however you are technically able to use 63,206 characters.

On the Info Tab:

Founded: 255 Characters

About: 255 Characters, 60 of which show on the left sidebar of the Page

Description, Products, Awards, Website (one per line, full URLs), Biography, Personal Information, Personal Interests and others: Unlimited

Facebook Event Descriptions: Unlimited


Custom header image: 1500 x 500 pixels 

Profile Image: 400 x 400 pixels

In-stream Image with Post: 440 x 220

Bio: 160 characters. Abbreviations are Ok!

Posts: 140 characters. Usually best to do 125-130 so there’s room for your username for retweets.


WordPress Blog/Site:

Posts: No limit, however some users have had errors over 1,000 words. For the reader’s sake as well, it is a good idea to break the post up either by inserting the “more” tag (option-shift-T on a Mac, or alt-shift-T on a PC) which tells the reader to click to read more, or the “page break” tag (option-shift-P on a Mac, or alt-shift-P on a PC) which tells the reader to go to the next page. These are also buttons in your post editor – they look like 2 blocks with the dotted line in between them.

Header Image: These vary according to the theme you are using, but in general a good size is 760 pixels wide by 200 pixels high.

The following vary in what is shown and used in the different search engines, but are on the lower end so they should work for each one:

Title: 65 characters

Meta Description: 150 characters

Meta Keywords: 256 characters

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  1. Pearlie Dianne on September 5, 2010 at 9:13 pm

    I have learned so much from you. Please keep up the good work.

    • Karen
      Follow me on Twitter: mybizpresence
      on September 5, 2010 at 9:16 pm

      Aww thank you Pearlie! 🙂

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