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How to Get One Way Links to Your Website

Inbound Links are Golden!One of the best ways to get new people to visit your site by finding you on the search engines is to show up toward the top of the results for the keyword, phrase or question the seeker types in. A powerful ways to increase your chances of coming up toward the top of the results is by having many one way links, also known as inbound links, to your website from other quality websites. In the view of the search engines, if a quality (relevant, popular, and regularly updated) site links to your site, you must deserve it! Then you are ranked higher by way of association. These are even more powerful than two way, or reciprocal links, because two way links are seen as less genuine – you are getting something (a link back) for linking out. With one way links to your website, it’s presumed that your website is worthy of a shout out all on its own.

The problem is getting those one way links to your website. When you’re starting out, sometimes all you can think of is asking your friends and colleagues with websites to link to you, but usually they want a link back, too. If you have multiple sites or external blogs, you can make sure you link to your main website. But what else can you do to get one way incoming links? Here are some suggestions:

  1. Create Good Content. Make sure your site is informational and educational enough so that others will become engaged and loyal readers. Then they will want to link to you, without even asking!
  2. Just ask. Find good quality sites or blogs that have content relevant to your own and simply ask the owner if they’d consider including a link to your site. Give them some examples of effective articles you’ve written. If there’s good stuff on your site, they will link to you because it serves their readers, too. This is also a reminder to fill your site with quality content so you truly are worthy!
  3. Guest Post. Many blogs welcome guest bloggers. Contact them and offer to write a post on a specific topic that demonstrates your expertise and serves their readers. Give them examples of other posts you’ve written so they can see if you’re a good match. When you write your post for another blog, include a brief bio and a link to your own site at the end.
  4. Comments on Blogs. This can be tricky since many blog comments are set to “nofollow” which means any links left in the comments will not be indexed by the search engines. But many blogs are “dofollow” so it pays to comment whenever you can.
  5. Create a Facebook Fan Page. Since Fan Pages are public and indexed by the search engines, including a link to your website and blogs in your Info and once in a while in your posts means that you get to piggy back off of Facebook’s popularity.
  6. Set Up a Twitter Account. If you have not yet done this, do it. Twitter is also indexed by the search engines. Whether you plan to tweet regularly or not, having a Twitter profile with a link to your website can be powerful in the same way that Facebook is. Be sure to fill out the Bio and Website link, and tweet at least occasionally so there’s some activity on your page – preferably interactions with others on Twitter, not just broadcasting information. Once in a while tweet something that includes a link to your website, just don’t overdo it!
  7. Start an Affiliate or Referral Program. If you know of website owners who love your work, consider setting up an affiliate program or offering a commission if they refer customers to you. You can set these up using a service, or simply give them a unique page to use as their link, with unique shopping cart SKUs. Referral partners will want to link out to your site when they are getting a commission if their readers convert to a sale on your site!
  8. Create a Link to Me Page. On this page, include the exact text link html code you would like people to insert into their websites. Often readers will want to link to you – no strings attached. Make it easy for them. In the code you give them, be sure to use your targeted key phrase you’d like to be included.
  9. Ask People You’ve Served. When you provide advice or a service free of charge – to help out a colleague or a reader – as you’re finishing up the exchange, ask if they’d consider linking to your site. Most will not think twice, because they are so grateful for your help!
  10. Submit Your Site to Directories. Directories are static “catalogs” of websites, that sometimes look and feel like search engines but differ from them because they are static. Think “library” vs. “news.” Directories require manual submission vs. being ‘crawled’ the way search engines do. I’ll cover more about directories in a future post, but a simple search will turn up the most popular ones such as DMOZ and Yahoo. Note: Some require payment to be listed but many are free.
  11. Write Articles. Submitting unique articles to article directories, and including your bio and link to your website in the footer, is a classic way of getting inbound links to your website. I advise my clients to create unique articles for each directory so there is no penalty for duplicate content. If done correctly, article submission can be an ongoing source of one way links, as webmasters looking for new content will simply copy/paste your article – bio and link included – into their websites.
  12. Add URL/Submit Site. Many sites include mini-directories that are lists of categorized links. If you find a site that is a quality site – not a site simply made up of advertisements or links – that has as one art a link directory, look for “Add URL” or “Submit Site” buttons. Add your own URL to be listed on their links or resource directory. Try searching on {“add url” keyword} replacing the word keyword with your own relevant key word. For example I searched on “add url” entrepreneur, and the return was 24,000+ sites with those words – places that cater to entrepreneurs that allow me to submit my link.
  13. Social Bookmarking. This only works if you are already using social bookmarking services such as Delicious and Digg. If you are regularly submitting other people’s website links to those services, then adding your own link and blog post links once in a while can be a great service to those searching for good content, as well as a powerful backlink to your site.
  14. Watch Page Rank. Download the Google Toolbar for your web browser and keep an eye out for the Page Rank of sites you visit and who have relevant content with a similar page rank to your own. A page rank of 4 or better is considered a quality established site. As your own PR climbs, ask for links!

Do you have some more ideas to share regarding how to get one way links to your website? Please leave a comment below so we can learn from each other!

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  1. Karen
    Follow me on Twitter: mybizpresence
    on March 7, 2010 at 12:45 pm

    Thought of another – When you publish videos, post them to Youtube or other popular video sharing sites and include a link to your website in the video description!

  2. on March 8, 2010 at 9:07 am

    How to Get One Way Links to Your Website…

    It can be a problem getting those one way links to your website. What can you do to get one way incoming links? Here are some suggestions….

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