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How to Recycle Your Facebook Posts

How to Recycle Poor Performing Facebook PostsHave you ever shared something brilliant on Facebook, but gotten no response? Frustrating, isn’t it?

Often it isn’t because your post was  not compelling or interesting, but that for some reason Facebook’s Edge Rank system simply decided not to show that post to as many people as it could.

Since we cannot truly know why a particular post weighs less in the News Feed, and since the item you posted is important for others to see – you would not have posted it otherwise, right? – there has to be something we can do to get a do-over!

I recommend recycling poor-performing posts. Give a post at least a month or more, but by then it is OK to re-post the content, but in another way.

For example, go to your Facebook Insights. Click on View Insights next to the Page you want to work on.

View your Facebook Page Insights

Click on Posts to get to All Posts

View All Posts Facebook Insights

You will see a list of posts and their data, going back 90 days.

Across the top the columns are labeled, and 2 of the columns are Reach, and Engagement.

Depending on which you would like to target, click on one of them to sort all the posts based on that criteria, from least active to most active (the little arrow on the right side of the column label will be pointing up) so you can see at the top which are the poorest performing posts.

I personally like to use the Reach column, because that is the one we have the least control over, and which isn’t dependent on my audience interacting with the post – it simply is up to Facebook to show the post, which is what I want to correct for.

Recycle Facebook Posts with Low Reach

Within this sorted list I can see that the post on June 23 was only seen by 207 people.  Since this post was about protecting intellectual property, which is a topic near and dear to my heart, and important for all business owners to be aware of, I want it to be seen by many more of my nearly 4,000 fans than 207!

This is therefore a great post for me to recycle in the future. Since only a couple of weeks has passed since I posted it, this would be a post I would prepare to recycle at a later date, perhaps scheduling it with my Post Planner app.

I would not simply share the post again. I would think about what the possible reasons are that Facebook might have shown that post to less people. Is it the post type – text, video, image, link, or a shared post? Is it the content, did I post too many words, or not enough? Did I not use words that were compelling? Was it the day of the week? Or the time of day?

This is really anyone’s guess but sometimes looking at your list will give you clues. In this case, I simply shared someone else’s share of a blog post link. I also had posted it at 9:10pm.

When I go to recycle this particular post, I would probably either create an image and then use the image caption area to describe the content and give a link to the blog post, or I would go to the blog post itself and share the link directly instead of through someone else. I would also probably try posting the same content earlier in the day.

Chances are you will get more reach the second time you post in this way.

On average I would recommend not recycling more than 2 or 3 of your poor performing posts per month. Your fans like fresh new content and so does Facebook. But when you have something important to get out there, you have to do your best to get it seen!

Consider also republishing in other ways such as blogging about it, with an excerpt and link back to the original, or creating a video about the topic.

Have you recycled blog posts in the past? If so have you gotten better results? Let me know in the comments below!

For more tips like these, be sure to “like” me on Facebook!

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39 Comments

  1. Cat Clayton on July 3, 2013 at 1:26 am

    Great info! Re-Tweeted & Forwarded!! Thanks so much Karen!! 🙂

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on July 3, 2013 at 2:51 pm

      Thanks, Cat!!

  2. Sarah Arrow on July 3, 2013 at 11:28 am

    Love Love Love this Karen, especially the advice you give on analysing why the post performed poorly in the first place. As well as recycling, it could be repurposed into a new, more successful format.
    I find if a post does particularly well on Facebook if it has a topical/timely link which can be harder replicate on a blog post (but not impossible).

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on July 3, 2013 at 2:53 pm

      True true true. Sometimes though FB gets wonky and downgrades links. Weird! Then it would be good to make it an image with the link in the caption. Love the idea of repurposing content – take a blog post and fry it up 20 ways!

  3. Megan on July 3, 2013 at 11:59 am

    Great idea! I never thought about recycling Facebook posts, especially the older ones from before a larger audience has grown.

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on July 3, 2013 at 2:53 pm

      That is a good point as well! Often we start with our best stuff because we want to make sure there is compelling content on the page as we expand our network. But then the later people miss out on the good stuff! Great to recycle those.

  4. Kathleen on July 3, 2013 at 1:17 pm

    I never thought of doing this! Thanks for the great advice!

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on July 3, 2013 at 2:53 pm

      You are welcome!

  5. Dot Hurley on July 3, 2013 at 2:10 pm

    Some really useful ideas. I hadn’t considered this before but will certainly be putting some of these ideas into action. thanks

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on July 3, 2013 at 2:54 pm

      Super! It can be a challenge to come up with fresh content every day 365 days a year, why not try this a few times a month!

  6. Candy on July 3, 2013 at 2:35 pm

    Interesting info! I never thought of this before. Thanks for sharing.

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on July 3, 2013 at 2:54 pm

      You are welcome!

  7. Karen Wyatt, MD on July 3, 2013 at 2:38 pm

    Very helpful information. I like the idea of recycling old posts and giving them “new life.” Thank you Karen!

    http://www.karenwyattmd.com/apps/blog/show/24509829-heal-yourself-and-heal-the-world

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on July 3, 2013 at 2:55 pm

      Resurrection – I like that!

  8. Thanks for breaking it down so well – I just learned about insights from you a few weeks ago and it’s so cool. I like the idea of recycling a lot and had no idea that some posts show up differently based on words, length, images. Good info to know!

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on July 3, 2013 at 4:25 pm

      Yeah – this will be helpful over time! Glad you think so, too!

  9. Cathy Severson on July 3, 2013 at 4:34 pm

    This is soooo cool. I had no idea. I’m going to save this post and study to learn more.

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on July 3, 2013 at 4:49 pm

      Great! Thanks for checking it out!

  10. Martha Giffen on July 3, 2013 at 4:51 pm

    I repurpose and recycle everything! LOL I have to admit though, I’ve never really recycled a FB post. Interesting . . .

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on July 16, 2013 at 4:28 pm

      There ya go! It is all about being efficient and leveraging your resources!

  11. Jennifer on July 3, 2013 at 4:59 pm

    Karen –
    Fantastic tips and meaty content! It’s so true that we have to think of the many different variables at play for why a piece of content or marketing strategy didn’t turn out the way we expected. Too often we throw our hands up and believe it’s not fixable – but test, test, test and analyze everything. Great ideas I’m going to implement right away!

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on July 16, 2013 at 4:28 pm

      Yep! I try not to give up unless I am sure for sure for sure it was a flop! haha

  12. Pam McCall on July 3, 2013 at 5:31 pm

    I have to tell you Karen this is a great post but also that your blog is so calming to me it makes me slow down and relax. I assume it’s your energy here.

    Pam McCall
    Time Engagement Expert and
    Women’s Small Business Resource
    http://pammccall.com/members/power-of-ten/

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on July 16, 2013 at 4:27 pm

      Awwww, thank you Pam! You made my day!

  13. carla on July 3, 2013 at 7:17 pm

    Never thought about recycling, great article Karen. Thanks

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on July 16, 2013 at 4:27 pm

      Glad it was helpful!

  14. Marlys Arnold on July 4, 2013 at 5:34 pm

    Thanks for sharing this tip! I’ve looked at my Insights before, but never thought to analyze them to this degree. Certainly sheds light on which types of posts get the most attention! Now to revamp & recycle those that have been overshadowed …

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on July 16, 2013 at 4:26 pm

      See, now you have a whole lot of content already done for you, just a few tweaks and it will be NEW! Have fun!

  15. Anastasia on July 4, 2013 at 7:26 pm

    Love this advice, Karen. It’s so in line with what I am trying to practice with my own content. Conserving, reconstructing, evolving, syndicating, and refreshing the conversation. It’s also a way to split-test headlines, and images and all sorts of other factors that make a difference between engagement and obscurity. Thanks!

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on July 16, 2013 at 4:25 pm

      Very good points! Thanks for contributing! I should be doing that more!

  16. Blaze on July 4, 2013 at 9:37 pm

    Hi Karen,

    I learned something new today–I love that!

    Thanks,
    Blaze

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on July 16, 2013 at 4:26 pm

      For me it is a good day when I learn something new – especially when it surprises me! Glad you stopped by!

  17. Michelle Spear on July 11, 2013 at 5:29 am

    What a wealth of information! Thanks for the education!

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on July 16, 2013 at 4:26 pm

      You are so welcome!

  18. Eva on July 11, 2013 at 6:48 am

    What great a idea, Karen! Thank you for sharing. I will definitely be utilizing the information in this post.

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on July 16, 2013 at 4:24 pm

      You are welcome – thanks for checking it out!

  19. Lisa Mallis on July 16, 2013 at 8:19 am

    Repurposing content is a key to working smarter – not harder. I’m getting much more efficient at taking a blog post, turning it into various Facebook and Twitter posts. Then, taking that content, creating a video for YouTube. And . . . using similar content in my newsletter. However, I had never LOOKED at how the post was performing – and then recycling it after making some minor adjustments. Thanks for the great idea – and easy to implement steps!!!

    Lisa

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on July 16, 2013 at 4:24 pm

      Yep – kinda like taking those jeans that don’t fit the kids and turning them into cutoffs! Gives them new life. LOL

  20. […] recommend recycling poor-performing posts,” suggests social media trainer for entrepreneurs Karen Clark. “Give a post at least a month or more, […]

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