How to Use Post Tags in WordPress Blog Posts

How to insert post tags

It’s easy to overlook the little box (usually on the right in your post editing screen) that says Post Tags – but don’t! Using Post Tags on your WordPress blog not only helps your readers find related articles by clicking on the tags, but it is also a great way to add relevant keywords to your posts, which help it become found by the search engines.

Think about your blog post Categories as the file cabinets that your articles are stored in. Each file cabinet has a broad category name.

Then think about your Post Tags as the individual file folder that each article goes in – sub-topics I guess is a better way to say it.

The words you use for your Post Tags should follow these guidelines for the best search engine optimization:

  • Include no less than 2 but no more than 4 tags. The more tags you use, the more diluted each tag becomes.
  • Tags can be single words or short phrases.
  • Ideally Post Tags use key words that are already in the content of your post.
  • Post tags can also include words that are closely related to words in the content.
  • Post tags should be words that your potential customers and clients would be searching on, not obscure or technical words.

WordPress has a link to open up the most used tags from your blog. You can simply click one of those to select it, or you can add new Post Tags any time. Thinking about the usefulness to your readers, using commonly used Post Tags does give them more posts to read when clicking on the tag vs. using a unique tag. I like to include at least one common tag and one unique but powerful new tag whenever possible, that way I am serving existing readers but also attracting new ones.

I have heard of bloggers that were able to get to page 1 of Google within a couple of hours simply by writing a news-related post that included good keywords in their Post Tags. Google (and other search engines) pay attention to Post Tags even though they no longer index meta keywords. So make sure you are using them to your advantage!


{ 9 comments… add one }
  • Jame Wilson February 24, 2014, 10:36 am

    I found this post helpful in providing good information on how to apply tags to posts.

  • Jame Wilson February 28, 2014, 7:15 pm

    As someone who is making the transition from sports journalism into sports blogging I found the above post easy to read and understand. Moving forward this information will be helpful to me. Thank you for sharing this information with others. Up until now I have heard some many different stories on how to use tags on a blog, it was all getting very confusing to me. Thanks again for giving me a clearer understanding of how to use tags on my blog posts.

  • Parampreet Chanana March 20, 2014, 9:20 am

    Yeah, Good Info but i want to ask that, as my seo team suggesting me to add keywords in the tags.. like, if i am writing about wordpress tags, they saying me to write best wordpress tags, best wp tags, wordpress tags 2014..

    So, What should i use? The Keywords in tags or tags like this : tags, 2014 , someting… means, for user..

    And i ready somewhere that, i should noindex to it, whats the problem?

    • Karen Clark
      Follow me on Twitter: mybizpresence
      March 20, 2014, 1:09 pm

      I would only write tags like that if the title or content of your post included those phrases. You can certainly use phrases instead of just the key word, but be careful that you aren’t “padding” keywords that aren’t relevant to the content of your post.

      Noindex is usually only for posts you do NOT want to be found in the search engines. Sometimes I do this for posts that are time-sensitive, such as a contest etc.

  • Karen Clark
    Follow me on Twitter: mybizpresence
    March 20, 2014, 1:07 pm

    Great – I am glad this was useful!

  • kate April 28, 2014, 12:28 pm

    Hi! Thanks for your post but I think I will need more clarification if you don’t mind. I’m trying to find out how to add tag to be visible for searching engines and be connected to my domain. if you will put in google theonewithart you can find me easily but if you will do the same with species the one with art you can’t find me at all. I’m guessing it is easy fix I just don’t know where to look in wordpress. Can you help me out?

    • Karen Clark
      Follow me on Twitter: mybizpresence
      May 14, 2014, 10:06 am

      Whether post tags are visible in posts or in navigation is up to your settings within the WP site. Sometimes it is up to the theme you are using. You can also add tags as a Widget in the sidebar if you aren’t seeing them in the posts (or under the posts) themselves.


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Karen Clark

Karen Clark, Social Media and Direct Sales Speaker.When she was an active direct sales leader, Karen Clark walked the walk as she sold, booked, and supported a team offline, while expanding her reach and service online. Now working with direct selling companies and their field representatives as a speaker and social media corporate consultant, Karen uses her nearly 20 years' online marketing and direct selling expertise to teach audiences exactly where, when, and how to establish an ethical and effective online presence with social media, while remaining true to their principles and personal direct sales business. Read more

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