How to Use Questions to Create Social Media Content for Your Business

Answer Questions on Social Media

One of the most common struggles that businesses have when it comes to social media marketing is coming up with content to post. If you are encouraged to post at least once a day, how do you do that in the most effective and engaging way that will compel responses as well as serve the needs of your community?

Every business owner receives questions from customers, prospects, clients and networking connections. Why not use those questions as prompts for your social media, video, or blog post ideas?

The next time someone asks you a question about your product, your service, about how to do something within your expertise, or anything related to your topic, save that question and begin to build a bank of topic ideas that are customized to you, your topic, and what YOUR audience needs to know.

When you are looking for ideas of what to post to Facebook, YouTube or your blog, pull from that bank of questions, and answer them! Your target market will tell you what they need when you listen. Often you will get the same question over and over. Answering will surely achieve both engagement and a sense that you are a valuable resource to be relied upon.

Answering questions is great for SEO as well. Chances are, there are 100s or 1000s more people out there who were wondering the same thing, and when you address the question on your blog, Facebook Page or YouTube channel, your post will win big in the search engines!

Any time I get a question on my Facebook Page wall, or via private message, or by email or phone, I either create a post addressing it, or I queue it up for later posting. Often I am already creating the content for the post when I give the person my answer anyway–why not repurpose that?

This is an easy way to come up with new content. Pay attention to the questions being asked. When you run out of questions, ask a question asking for questions!

People love to receive free advice from a reliable source in social media. As a matter of fact, this post was written in response to someone asking me how to come up with what to post on Facebook. Now you know, too!

For more information on marketing your business with social media, be sure to check out my book, Social Media for Direct Selling, available at online retailers or here.

{ 4 comments… add one }
  • Gary Mckinsey June 24, 2016, 3:12 pm

    Karen,

    As always very practical advice. Your reminder that the question we answer daily can be a marvelous guide for our social media posts.

    Thank you,

    Gary McKinsey,EA

    Reply
    • Karen Clark
      Follow me on Twitter: mybizpresence
      August 30, 2016, 11:56 pm

      Thank you for the comment, Gary!! I am glad it was helpful!

      Reply
  • Jennie June 24, 2016, 3:22 pm

    Man, did I need to hear this. I’m just starting out and I worry that I’m being too broad and possibly not picking a defined nitche. However, if I listen to the questions that I hope my readers will ask, they may lead me to discover if I’m too broad and if I need to concentrate on one or two more defined nitches that I have more expertise in and need to concentrate on, than trying to cover too broad of a subject matter. Thank you for you well timed, excellent experience.

    Reply
    • Karen Clark
      Follow me on Twitter: mybizpresence
      August 30, 2016, 11:57 pm

      Wonderful – so glad this sparked such insights! It’s an idea that can make a big impact but that most people do not consider. Good luck!

      Reply

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Karen Clark

Karen Clark, Social Media Speaker.When she was an active direct sales leader, Karen Clark walked the walk as she sold, booked, and supported a team offline, while expanding her reach and service online. Now working with direct selling companies and their field representatives as a speaker and social media corporate consultant, Karen uses her 17 years' online marketing expertise to teach audiences exactly where, when, and how to establish an ethical and effective online presence with social media, while remaining true to their principles and personal business. Read more

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