This article is brought to you by my friend, PJ Van Hulle. I am appearing on her upcoming List-a-Palooza event and aim to spend the next couple months helping you all grow your contact list. This article is a gem so I had to share!
I remember having dinner with Tim Ferris, best-selling author of the 4-Hour Workweek, a few years ago and discussing e-mail. When I shared that I felt frustrated that I didn’t have time to respond to all of the e-mails I received, he offered to send me 300 messages a day or more… whatever it took to make me realize that, at some point, I simply would not be able keep up with it all, and I would have to learn to accept it.
So it’s hard to get my attention via e-mail. Not because I don’t care (I do care!), but because there just aren’t enough hours in the day to keep up with it all. Many of your customers and potential clients are probably in the same boat. In the flood of e-mails hitting their inbox every day, how do you get your message to stand out?
Is it even worth it? Or is e-mail marketing dead?
In my experience, your e-mail list is one of the greatest financial assets in your business.
With a profitable e-mail list you can:
• Attract more customers and sales
• Turn current customers into repeat customers
• Fill your event and programs
• Promote other peoples’ events and programs that you believe in and earn $1,000?s in affiliate commissions
Having a big, profitable e-mail list provides entrepreneurs with an uncommon level of financial security because you can even out your cashflow and generate more income when you need to, simply by clicking “send” on an e-mail.
Without a profitable e-mail list, being an entrepreneur can be so much of an uphill struggle that many lose steam and eventually throw in the towel. If you’re not focusing on growing your list, you’re setting yourself up to continue to work much harder than you need to.
Also, most of my clients care about making a bigger difference in the world, and having an e-mail list that you regularly provide value for allows you to expand your energy and your message to many more people and make a bigger impact, even if not all of them become your clients.
Many people change their physical address more often than their e-mail address these days.
They’re still opening and responding to e-mail.
And just because they’re on your e-mail list doesn’t mean that e-mail is the only way you can communicate with them. I also use text messaging (for people who request it), voice broadcasts, and regular snail mail.
Also, you can use your e-mail list to create a “Custom Audience” for Facebook ads so that only people on your e-mail list see that particular ad.
During List-a-Palooza, we do weekly “Power Hours” to help build each other’s Facebook, Twitter, LinkedIn, and Pinterest followings, too.
Ultimately, it’s not about e-mail specifically. It’s about taking amazing care of and providing exceptional value for your “tribe” in a way that’s also scalable for you so that you can make a big difference without burning out in the process.
In short, I believe that growing a big, profitable e-mail list is one of the smartest things that you can do in your business to set yourself up for long term success.
PJ Van Hulle is an acclaimed international speaker and author who works with speakers, coaches and consultants who love what they do but get frustrated with the marketing part. She is the creator of the List-a-Palooza 90 Day List-Building Challenge.