My daughter, Alia, is a state finalist in the National American Miss pageant in California. She will be competing in San Jose in June for the state title in the Teen category and hopefully move onto the national competition in November. You can read all about NAMISS and Alia here, and to thank her sponsors we will be posting interviews about their businesses. We are SO appreciative of the support Alia has received from clients and friends that want to help her achieve her dream.
The first interview is with Wendy Mikulka who is with a truly innovative jewelry company, Chloe + Isabel. I’ll let Wendy take it from here! THANKS WENDY!
What is the name of your business and what do you do?
Chloe + Isabel Jewelry I am a Divisional Merchandise Manager with the company. I lead a team of sales people and also sell the jewelry myself.
How or why did you decide to start your business?
I liked the jewelry and decided to look into the company because I knew it was a start up with so much potential for both growth and generating income. Once I found out more about the possibilities with Chloe + Isabel I was super excited to invest in my future!
How does your business make a difference for your customers?
By adding jewelry to your wardrobe, you can take a plain outfit and add a little bling and get a brand new look without having to invest a lot in that look.
What is unique about you or your business when compared to your competitors?
Oh so much. One thing that I am very very proud of is that our company has such a dedication to quality. Our jewelry comes with both a 30 day money back guarantee and a lifetime replacement guarantee. All the jewelry is designed in house in NYC by our own team of designers. Quality is so important so our jewelry starts with more expensive base metal (brass and not cheap plastics or other metals), uses a quadruple plating process and wear tests the pieces before they are released to the public.
Who are your ideal customers or what is the demographic/target of your business?
My ideal customer is anyone who wants to accessorize with a quality product. My target audience is women with a little more disposable income, not teens who like to shop at places like Claire’s and Forever 21 because they don’t want to spend more than $5 on their accessories. You get what you pay for.. although our jewelry is fashion jewelry and not meant to last a lifetime, our lifetime guarantee ensures that it will! I think our jewelry attracts people of all ages but our best customer is usually 30+
What is your company’s mission?
Some may say we are a jewelry brand, others may say we are a lifestyle brand but as our CEO says, we are an opportunity for women, jewelry is simply the vehicle by which we empower the fashion loving entrepreneurs. It says it all in our motto: Be creative, Be confident, Be YOU!
What are you personally passionate about?
I think it’s in my blood to be a mentor. I hope it’s ok for me to say that I am very proud of the way I have raised my 4 children to be strong & independent adults, teaching them the skills they need yet letting them figure things out themselves along the way. I have brought that philosophy into my business by being a mentor and friend to my merchandising team. I taught them to become independent thinkers, able to figure a lot of things out but yet feel comfortable enough to come to me for advice.
What 3 pieces of advice would you give to other business owners?
Treat your business like a business. If you want to be successful you need to work at it. Don’t expect to set up a business and have money raining down on you because you love what you do or your product. Take this from one of our Angel investors Ashton Kutcher. —>
Do you have any advice for the teens of today, as they navigate their way to adulthood.
Although at times you may think your parents don’t know very much, remember that they have experienced a lot of the things that you are now going through. Look to them for advice because if they don’t have the answer, you can be sure they will do everything in their power to make sure to find out the answer. Get involved.. in school, in activities, in life. You don’t want to look back at this time of your life and wish.. If only I would have…
Do you have a favorite quote or inspirational story to share?
My favorite quote: Nothing is impossible, the word itself says I’M POSSIBLE. Audrey Hepburn
Is there anything else you’d like our readers to know?
If you can, I would love for you to share this video (Sure, Wendy!):
To find out more about our brand or our opportunity contact me: Wendy Mikulka email@example.com 707-292-3840 www.ihavebling.com
THANKS AGAIN WENDY!