My Facebook for Business Checklist

Following are all the tasks I feel that small business owners, entrepreneurs, and direct sales professionals need to have in place to maximize their use of Facebook for business. This list assumes you have a Fan Page and #4-12 apply to Fan Pages only. Do you have any to add? Leave them in the comments!

  1. Use an extended profile picture.
  2. Fill out the “write something about” boxes on Profile and Fan Page.
  3. Fill out all sections of Info tabs on Profile and Fan Page.
  4. Create a Welcome page using Static FBML, and set it to default for non-fans.
  5. Create a Subscribe page using Static FBML and e-news code.
  6. Use involver.come to create YouTube channel/favorites tab.
  7. Get a custom username for both Profile and Fan Page.
  8. Install buttons/boxes/widgets for the Fan Page on other websites and e-news.
  9. Use Networked Blogs to pull in blog feed as it’s published.
  10. Add LinkedIn Profile app to put the LinkedIn tab on your Fan Page.
  11. Connect Fan Page to Twitter account (one way – going to Twitter) at facebook.com/twitter
  12. Post Events from Fan Page, then Share/Invite to Profile connections as well.
{ 11 comments… add one }
  • Shari Weiss May 17, 2010, 10:05 am

    Karen, what is an extended profile picture?

    Reply
    • Karen
      Follow me on Twitter: mybizpresence
      May 17, 2010, 10:14 am

      Just a bigger one! Like mine:)

      Reply
  • Yvonne June 1, 2010, 11:22 pm

    #7… Custom user name for profile and fan page?? Can you expand on this, or link me to where you’ve discussed this? Thanks!

    Reply
    • Karen
      Follow me on Twitter: mybizpresence
      June 1, 2010, 11:53 pm

      Oh sorry! http://www.facebook.com/username

      You can get a custom URL for your Profile and also for your Pages when they hit 25 fans (no min. for Profile though)

      Reply
      • Yvonne June 1, 2010, 11:57 pm

        You know… I’ve set that up for the Fan Page, but how do you do that for the “personal” profile section so that it is the business name and not MY name? Possible?

        Reply
        • Karen
          Follow me on Twitter: mybizpresence
          June 2, 2010, 12:02 am

          When you first go to that link, the first option is to set it up for your personal Profile, then under it, it says set one up for your Page. You can make it anything you want but you can’t change it once you’ve made it (they say – I did hear though that you can change it once)!

          Reply
  • Yvonne June 2, 2010, 12:04 am

    I did try that, but they won’t let you put in a business name. :o(

    Reply
    • Karen
      Follow me on Twitter: mybizpresence
      June 2, 2010, 12:09 am

      Oh yeah, personal profiles are for people, fan pages are for businesses.

      Reply
  • Melissa
    Follow me on Twitter: fundivaparty
    March 17, 2011, 11:38 pm

    Before I make any changes…Once I have enough fans/likes if I choose to give my page a NEW NAME will links from before the change that are posted all over the net and in newsletters be forwarded and still FIND me? Or will the old links be worthless? Thanks for all this information ~

    Reply
  • Karen
    Follow me on Twitter: mybizpresence
    March 17, 2011, 11:41 pm

    Hi Melissa! If you mean the custom URL, the long whatever/pages/whatever-whatever/1243t4654 link will still work as WELL as the custom username, since your page will always have that underlying ID.

    If you mean the title/name of the page that isn’t a link and doesn’t affect anything. So I suspect you mean the username/URL. No prob at all!

    Reply
  • Karen
    Follow me on Twitter: mybizpresence
    March 17, 2011, 11:43 pm

    Sorry everyone, don’t know why replies disappeared but I did reply above! Weird.

    Reply

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Karen Clark

Karen Clark, Social Media and Direct Sales Speaker.When she was an active direct sales leader, Karen Clark walked the walk as she sold, booked, and supported a team offline, while expanding her reach and service online. Now working with direct selling companies and their field representatives as a speaker and social media corporate consultant, Karen uses her nearly 20 years' online marketing and direct selling expertise to teach audiences exactly where, when, and how to establish an ethical and effective online presence with social media, while remaining true to their principles and personal direct sales business. Read more

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