No no no no no…

As social media becomes more and more popular in the “mainstream” public, we are finding many more users who are going about it in ways that can not only turn off their potential customers or ‘friends’ but also get them banned, blocked or marked as spammers.

Today Jen Fong posted a list of How to Lose Friends and Waste your Social Media Efforts She says:

It’s important for all of us to wake up, learn how to do REAL content marketing that provides value to the consumer, and stop using social media to spam the world.

I know that I have had more than my share of spammy followers, in fact that is one reason I have cut back on my time at Twitter. I just do not have time to click ‘unfollow’ on so many people every time I log in. And sadly, many of them are in the direct selling profession and giving the rest of us who are also direct sellers a bad name.

If you are not going to provide value for your readers, do not waste yours or their time by using social media for business. Use traditional passive advertising methods – they have their place and have been effective in many cases, and you won’t be held accountable for actual conversations with customers.

Too many business people are jumping on the social media bandwagon and following what others do without any thought to the effect their techniques could have on their reputation, their reach, and their results.

If you aren’t sure that you are “doing it right” consider requesting one of my Online Presence Checkups. Using my extensive experience and knowledge, I will take a long hard look at what you’ve been up to online, and I will give you frank and honest feedback, with specific measures you can take to improve your techniques.

What are some of the less-than-desirable behaviors you have seen by business people marketing online?

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{ 4 comments… add one }
  • Sarah Wood March 8, 2010, 4:59 am

    Karen, I really love this post. It is simple and to the point. Hope it is ok if I PING your link. We have similar professional interests so I believe you will get some good exposure! Thanks. Sarah

    • Karen
      Follow me on Twitter: mybizpresence
      March 8, 2010, 5:56 am

      Yes of course! Thank you and I’m glad you enjoyed it!

  • Jennifer Fong April 9, 2010, 2:23 am

    Hi Karen,
    Thanks for the link (only just came across this post!). You’re right, those folks that aren’t prepared to engage people and build relationships through social media will achieve little, and will find their time better spent elsewhere. Social media platforms are like networking in person…you MUST engage first to achieve long term results.

    Jennifer Fong

    • Karen
      Follow me on Twitter: mybizpresence
      April 9, 2010, 2:47 am



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Karen Clark

Karen Clark, Social Media and Direct Sales Speaker.When she was an active direct sales leader, Karen Clark walked the walk as she sold, booked, and supported a team offline, while expanding her reach and service online. Now working with direct selling companies and their field representatives as a speaker and social media corporate consultant, Karen uses her nearly 20 years' online marketing and direct selling expertise to teach audiences exactly where, when, and how to establish an ethical and effective online presence with social media, while remaining true to their principles and personal direct sales business. Read more

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