In the next weeks I will be sharing a series of “meet the business” type posts featuring members from my North Bay Webify Your Business Club. In this club, we meet just about every week to work on some aspect of building our online presence, based on Patrick Schwerdtfeger’s book, Webify Your Business and the upcoming Marketing Shortcuts for the Self-Employed.
Today I’d like to introduce you to Gary Benson, from MusicforKids.com, who’s doing a great job spreading the word about the importance of music for kids!
Musicforklds.com sells musical instruments for children and promotes music education by giving back to schools.
How or why did you decide to start this business?
I’m a musician and I have a child. I wanted to do something that had to do with what I love, music and my son (children).
How does your business make a difference for your customers/clients?
All children benefit from exposure to music, playing and learning music. Music helps children in all areas of life. As music is cut from schools parents have the opportunity to keep music in their homes. I have great personalized customer service and have the knowledge to help out with any questions pertaining to music and musical instrument purchase.
What is unique about your business when compared to your competitors?
Musicforkids.com is a small business with personalized service from me, a musician and a dad. I know first hand about music and children. I have done product testing and research on all my products to make sure they are quality at a good price point. My prices are competitive and I make up for any higher pricing with great customer service and music knowledge.
Who are your ideal customers or what is the demographic/target of your business?
Parents, grandparents, schools, charitable organizations, private schools and homeschooling parents. I am able to donate back to schools and music programs for bulk purchases . Some of my clients include: Catholic Relief Agency, Christian Schools, YMCA, Waldorf Schools, Pre-School Music Together Programs, U.S. Navy music programs. Musicforkids.com demographic encompasses a large variety of people and programs. Anywhere from a guitar purchase by a parent for minimal output ($10-45) to large orders from schools or charitable organizations.
What is your company’s mission?
To encourage music and get musical instruments into the hands of children everywhere.
What 3 pieces of advice would you give other entrepreneurs?
Do what you love. Start small and don’t spend too much money on extraneous items such as office space and elaborate business cards. Write a plan and stick with it devoting time to your vision.
Music kept me out of trouble in Jr. High School. It gave me a focus and held my interest. “Music is what life sounds like” – Eric Olson
Is there anything else you’d like our readers to know about your business?
Musicforkids.com offers donations back to your school for all instrument purchases. Just let me know what school your child goes to and I will donate a percentage of your purchase. I also teach drum lessons if you are in the local area. I teach out of my house in Cotati, CA.
Find out more about Gary in this Examiner.com article: Gather around the circle and discover the magic of music for kids