Online Presence Time Saver Tips
One of the biggest concerns small business owners have is how to manage their time when working on such things as social media, blogging, and Search Engine Optimization (SEO) for their websites. I understand! With 3 kids and 2 businesses, finding ways to streamline my efforts is at the top of my list! Here are some of the things that work for me. If you have more suggestions, send them my way and I’ll include them in a future newsletter!
1. Schedule your social media time into your calendar, set a reminder, and then set a timer. Decide how much time you can “afford” to spend and stick to that time budget when working on business. 10 minutes 3 times a day, a half hour in the morning, or an hour at the beginning of each week, whatever works for you but don’t let yourself get sucked into playing games or surfing aimlessly.
2. Use a social media service such as Seesmic Desktop or their new Seesmic Look (for PC only), or Tweetdeck or Hootsuite for combining all of your social networking accounts into one easy to access place. Seesmic Desktop is my favorite.
3. When blogging, look for the option to Schedule Posts. If you are using either WordPress platform, this is found just above the “Publish” button when you are adding a new post. It says “Immediately” and next to that it says “Edit.” You can edit the time it will publish to any time in the future, click OK, then publish. This comes in very handy if you would like to pre-write blog posts and schedule them to be spaced out throughout the week or month.
4. If you have a Facebook Fan Page, go directly to it when you log in to Facebook by clicking the small blue “f” icon/bookmark on the lower left corner of any page. Once there, quickly scan for any replies or comments you can participate in, and add your new status update.
5. Consider adding the Share This Addon for Firefox to your Firefox browser. This allows you to share links anywhere on the web to many sites with a simple click from your browser. This saves a lot of time since you don’t have to go to each site and login before posting, and it serves your audience because you are more likely to share valuable and relevant links when it is easy to do!
6. Delegate tasks. If you have items that can be done by someone else – proliferating your blog posts, organizing your friends lists, or posting events to all of the networking sites, consider hiring someone (like me!) or delegating the task to a teenager or someone else in your company. Many tasks do not require you to personally be interacting and can be delegated. Save your time for the more human interactions!
7. Use your mobile device in those stolen moments. Standing in line, waiting in the carpool line at school, waiting for the dentist to get you, those are all times you can be checking in with your fans or followers, or looking for comments on blog posts if you are able to on your iPhone, Blackberry or other internet enabled phone. Be sure to allow yourself some down time too – we don’t want to always be doing business, do we! But when you’re ready and able and your only other choice is to read a trashy magazine at the Dr. Office or in the grocery checkout, why not get some tasks crossed off your list. 🙂
Have fun, don’t stress out, and remember to smile!
Until next time,