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Optimize Your Website or Blog for Locations Where You Want to Do Business

Optimize Your Website Using a Map

Thanks to an SEO (search engine optimization) tip from my buddy Patrick Schwerdtfeger, author of Marketing Shortcuts for the Self Employed (GREAT read!) I’ve added a Google Map to the bottom of my website’s Home page. It not only shows where I’ve been as a social media speaker, but below it I list those places, and also places where I would LIKE to speak. This alerts Googlers who might be looking for a direct sales keynote speaker on social media in those areas. How might you use this in your business?

If you are a direct selling company, or if you are a direct selling leader and have a website or blog, or maybe a team support site, could you create a map that pinpoints places where you have consultants or team members? And then list those places, as well as places where you are LOOKING to build a team? I think so! Do you think this will help people looking for your opportunity find you? I think so!

  • Simply go to maps.google.com and type in the name of a city.
  • Under the name of the city on the left, click on Save to Map.
  • Choose Create a New Map and give it a name, such as Karen Clarks XYZ Company Independent Director’s Team Members.
  • Repeat the process for all the other cities.
  • When you are done adding cities, click on My Places at the top left.
  • Click on the name of the map you created.
  • Click on the little chain link icon on the top right of that sidebar. This is to link to your map.
  • Click on Customize and Preview Map.
  • Under Map Size click on Custom if you wish and edit the width or height to better fit your blog. Mine is 600 x 250 for example.
  • Click on the + or – within the map and then drag the map around within the square to get it in the exact position you would like it.
  • Copy the resulting HTML code in the bottom box.
  • Visit your website or blog and on the page where you would like to display this map, edit the text/HTML to paste the map code into position.
  • Add a paragraph about where you have team members, listing the names of the cities and states. Add some sentences about where you are “now seeking consultants in the cities of…” and name specific metropolitan areas or states.

Note that this only works if you have a website or blog where you are able to insert HTML code. If you only have a replicated company website for your direct selling business, you will not be able to do this as I have outlined. However if you do not have a website you can still benefit from this tip.

You can link to your map and post on your social media sites, especially one that is public (and visible to Google) such as your Facebook Business Page. Simply add in the caption the names of cities you are seeking new team members.

Even still, when you are looking at your map (under My Places) within Google Maps, click on Edit. Change the Privacy and Sharing Setting to Public, and add a meaningful description about your business and perhaps add a text link to where people can find out more. This map will still be “findable” within Google, whether or not you ever post it on a website or to social media. It is exposure for your business!

Are you a direct sales startup company owner, or established direct selling company executive? Or perhaps you are a leader of a large organization within your direct selling company. There is one more strategy you can take and that is to invite Collaborators to your map. With this, you would be adding permission for other people (maybe leaders within your organization) to add their OWN locations to your overall organization map. To do this, simply click on My Places > Your map name > Collaborate. Then type in their email addresses and add a little message explaining what this is all about. Feel free to point them to this article. If you would like them to be able to invite even more people there is a setting for that on the right. In most cases you will want to control who is invited to the map but it is up to you and your situation.

Can you think of other ways to use this idea? Perhaps having a contest for booking parties, and listing the locations of parties booked. Maybe you are a younger company and have set a goal to have a distributor in every state in the United States. Create a map listing each state name where you have someone, and update it when someone adds a new recruit and opens up a new state.

I would love to hear your thoughts on this idea. Send me a link when you’ve make one yourself!

Until next time,

Karen Clark

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