Sharpening the Axe – Attending Professional Conferences

Sharpening Your AxeAs I prepare to present on social media best practices for direct selling companies at the upcoming Direct Selling Edge conference in the Nashville area next week, I am reflecting on my years as an independent business owner, and all of the conferences I have attended.  Going back to my childhood, I have always been a “sponge” for learning! After all, as Abe Lincoln said, “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” We cannot be excellent without education. Education is one of my top core values, both as a lifelong teacher, and as a lifelong learner. I love to teach, and I love to learn and apply what I’ve learned.

I’ve often wondered why so many adults do not continue to seek out opportunities to learn new skills, network with others in their field, or find out the latest research on a topic of interest. It is as if once they graduate from college, unless required by a “job,” they stop learning.

When you do not put yourself in an educational environment, I think, you stop evolving as a business person, and you risk having your strategies and tactics become stale. Reading books and blog posts just doesn’t seem to cut it – experiencing education from an expert, participating in discussions with others, and being inspired by the spoken word cannot be duplicated in print.

Further, how can you decide what is the best decision in your company if you are not well-informed? How can you collaborate on equal terms with others if you have not kept up with your topic? Do you think you know it all already, and it will not be worthwhile to step out of your routine or invest the time and resources to learn something new? John Wooden, a champion UCLA basketball coach who was also an English teacher, said, “It’s what you learn after you know it all that counts.” I love this quote! Especially as I parent my two teenagers! 🙂

Is it time to sharpen your axe? If you are within your first 3 years as a direct selling company, join me in Nasvhille next week. Use discount code BESOCIAL for a 50% discount. Even if your company is thriving, and your systems are in place, and your consultants are feeling successful in their new venture. Step out and learn something new. Discuss best practices. Network with others in the industry. Spend time with experts who are there to serve you and care about your success.

If you are not involved in a young direct selling company, what conferences have you been attending where you can sharpen YOUR axe and become a better business person? Share in the comments as I would love to consider joining you!

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Karen Clark

Karen Clark, Social Media and Direct Sales Speaker.When she was an active direct sales leader, Karen Clark walked the walk as she sold, booked, and supported a team offline, while expanding her reach and service online. Now working with direct selling companies and their field representatives as a speaker and social media corporate consultant, Karen uses her nearly 20 years' online marketing and direct selling expertise to teach audiences exactly where, when, and how to establish an ethical and effective online presence with social media, while remaining true to their principles and personal direct sales business. Read more

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