How do you know when or if your company should be participating on Pinterest? I’ve always felt that not every business belongs on every social media site, especially if you are a startup or have limited resources or staff to maintain a consistent presence on them. So how do you know if this is one that you should be participating in?
First it is helpful to understand what Pinterest actually is. In short, it is a way for consumers to “bookmark” websites that they like, or articles they like, or products they like, by saving the web address to a “board” kind of like a bulletin board. When they “pin” the website to their board, they select a picture from that website to identify it with. This also shares the picture, and the website associated with it, to their network of Pinterest followers, who can then like, comment on, or re-pin the post to their own board, which shares it with their own network.
Since Pinterest is highly visual, it depends on websites having images to “pin” with. Whether you decide to create a Pinterest account for your business or not, you might want to at the very least make sure your web pages have images – including any blog posts – that people might like to pin. Even if you aren’t using Pinterest, people who visit your website and use Pinterest themselves, like to save websites to their Pinterest boards. If you have no pinnable images, you won’t get pinned, and therefore lose out on some of the exposure Pinterest offers.
As for whether to create a company Pinterest business account, there are a few things to consider. (Sidebar – for individuals I generally recommend you use a personal account, but then create at least one board for business-related posts. Find out more in this webinar training.)
Should Our Company Be on Pinterest?
- Do we have a visually appealing product?
- Do we have a website where products can be purchased directly?
- Do we have images of our products throughout our website, on various pages?
- Does our product appeal to women?
- Does our company appeal to those interested in cooking, fashion, crafts, special occasions, or homemaking?
- Are you willing to pin items from other resources related to your topic such as recipes, cooking tips, trends, and projects?
- Do you already have a significant following on either Facebook, Twitter, or Google+?
If you can answer YES to the majority of those questions, you should give Pinterest a try. If you are a company, create a business account. You will have access to analytics and other tools. You might also want to get involved personally as well with a non-business account. It is fun! Invite your customers, prospects and team to follow you and share each others’ pins.
Take advantage of the training I offer on Pinterest for Business. For only $27 you will receive an hour long webinar recording and several pages of detailed notes for beginner, intermediate and advanced Pinterest users, including ideas for contests and other ways to drive traffic. Purchase Pretty Pretty Pinterest here. Pinterest can be as simple or as complex as you make it. When used correctly and for the right types of companies, it can be a powerful way to drive traffic and sales of products!
If you are already using Pinterest, what has your experience been?