Social Media for Direct Selling Speaker and Author | (707) 939-5709

Should Our Company Be on Pinterest?

Should My Company Be on Pinterest

How do you know when or if your company should be participating on Pinterest? I’ve always felt that not every business belongs on every social media site, especially if you are a startup or have limited resources or staff to maintain a consistent presence on them. So how do you know if this is one that you should be participating in?

First it is helpful to understand what Pinterest actually is. In short, it is a way for consumers to “bookmark” websites that they like, or articles they like, or products they like, by saving the web address to a “board” kind of like a bulletin board. When they “pin” the website to their board, they select a picture from that website to identify it with. This also shares the picture, and the website associated with it, to their network of Pinterest followers, who can then like, comment on, or re-pin the post to their own board, which shares it with their own network.

Since Pinterest is highly visual, it depends on websites having images to “pin” with. Whether you decide to create a Pinterest account for your business or not, you might want to at the very least make sure your web pages have images – including any blog posts – that people might like to pin. Even if you aren’t using Pinterest, people who visit your website and use Pinterest themselves, like to save websites to their Pinterest boards. If you have no pinnable images, you won’t get pinned, and therefore lose out on some of the exposure Pinterest offers.

As for whether to create a company Pinterest business account, there are a few things to consider. (Sidebar – for individuals I generally recommend you use a personal account, but then create at least one board for business-related posts. Find out more in this webinar training.)

Should Our Company Be on Pinterest?

  1. Do we have a visually appealing product?
  2. Do we have a website where products can be purchased directly?
  3. Do we have images of our products throughout our website, on various pages?
  4. Does our product appeal to women?
  5. Does our company appeal to those interested in cooking, fashion, crafts, special occasions, or homemaking?
  6. Are you willing to pin items from other resources related to your topic such as recipes, cooking tips, trends, and projects?
  7. Do you already have a significant following on either Facebook, Twitter, or Google+?

If you can answer YES to the majority of those questions, you should give Pinterest a try. If you are a company, create a business account. You will have access to analytics and other tools. You might also want to get involved personally as well with a non-business account. It is fun! Invite your customers, prospects and team to follow you and share each others’ pins.

Take advantage of the training I offer on Pinterest for Business. For only $27 you will receive an hour long webinar recording and several pages of detailed notes for beginner, intermediate and advanced Pinterest users, including ideas for contests and other ways to drive traffic. Purchase Pretty Pretty Pinterest here.  Pinterest can be as simple or as complex as you make it. When used correctly and for the right types of companies, it can be a powerful way to drive traffic and sales of products!

If you are already using Pinterest, what has your experience been?

Share this post:

2 Comments

  1. Becky Sangha on April 28, 2014 at 11:16 pm

    Great article, but in your list of considerations a company should ask themselves before marketing there, I believe these things should be considered:

    1. Do we have a visually appealing product? – I have worked with many “non-visually appealing” businesses to create content for Pinterest that drives traffic to websites simply using a powerpoint slide with a stat or quote. I teach the technique in my free training Business Marketing With Pinterest

    2. Do we have a website where products can be purchased directly? YOu don’t have to be selling directly on the internet to market your business with Pinterest. Most of my clients use it to drive website traffic to their sites – for list building & lead creation, not direct sales.

    3. Do we have images of our products throughout our website, on various pages? As the author points out, this is a definite must-have. Put images on all of your pages, and add a Pin-it widget so people visiting your site can easily re-pin the image and page to their Pinterest followers, thereby extending your reach exponentially.

    4. Does our product appeal to women? The rate of uptake for men with Pinterest accounts is steadily increasing – it isn’t just for women any more.

    5. Does our company appeal to those interested in cooking, fashion, crafts, special occasions, or homemaking? People are doing business on Pinterest: internet marketers, authors, real estate agents, investors, coaches, health practitioners, plumbers, painters, MLM marketers, insurance brokers, retailers…

    6. Are you willing to pin items from other resources related to your topic such as recipes, cooking tips, trends, and projects? As with all social media outlets, people want to get to know you, after all, people don’t buy from businesses, they buy from people. Mixing it with personal interests helps you attract more followers and have a deeper reach.

    7. Do you already have a significant following on either Facebook, Twitter, or Google+? You don’t need to bring followers from other social media sites. You can easily get 100 followers a week using a technique I teach that will only take you 10 minutes a week.

    I hope this helps debunk some of the myths about Pinterest. It’s a fantastic opportunity for marketing and it isn’t super saturated yet, which means there’s a lot of room for you and your business to get awesome results with minimal effort.

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on May 14, 2014 at 10:05 am

      Great info! Thanks for sharing your insight!

Leave a Comment