Social Media Themes

I have found that there are themes to each social media platform. Each has its own flavor, purpose, and audience. Here is what I think. How about you?

Twitter is about SHARING

  1. Meeting new people through SEO
  2. Getting referrals through Retweets
  3. Sharing with like-minded people by following them

LinkedIn is about EXPERTISE

  1. Start by filling out your profile completely (with good keywords in your name)
  2. Participate in Groups – add articles, blog posts/news, discuss subjects of interest
  3. Ask and answer questions in “LinkedIn Answers” regularly

Facebook is about COMMUNITY LOYALTY

  1. Use a Business (Fan) Page in addition to your Profile
  2. Focus on casual social interaction for best results, sprinkled with business
  3. Aim for referrals and sharing ideas/tips that are shareable.

Blogging is about CONTENT

  1. Search engines love relevance, freshness, and links
  2. Your blog is an instrument of service to the world – be helpful
  3. Participate in the blogosphere, on your own blog and others

What do you think? I know there is some overlap. I guess in reality each one could serve the same purpose as the others but in general I do think they have these more dominant sides, don’t you?

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Karen Clark

Karen Clark, Social Media and Direct Sales Speaker.When she was an active direct sales leader, Karen Clark walked the walk as she sold, booked, and supported a team offline, while expanding her reach and service online. Now working with direct selling companies and their field representatives as a speaker and social media corporate consultant, Karen uses her nearly 20 years' online marketing and direct selling expertise to teach audiences exactly where, when, and how to establish an ethical and effective online presence with social media, while remaining true to their principles and personal direct sales business. Read more

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