What to Post on a Facebook Fan Page

What to post on FacebookIn my online presence training workshops and presentations, I teach business owners and direct sellers how to create quick and easy Facebook Fan Pages to augment their web presence. It’s a relatively simple thing to start, and as you gain experience and confidence (or hire out!) you can add powerful customizations. Best of all, Fan Pages are highly indexed by the major search engines due to the huge popularity of Facebook and the fact that it is constantly refreshed and has an incredible link structure around it (links going into Facebook and links coming out of Facebook). Creating a Fan Page is the easy part – one of the most common questions I get though, is what to post on the Fan Page once it is created!

Remembering the 80/20 rule – 80% of what you do in social media should be non-marketing messages (things people can learn from or use whether they do business with you or not) and the other 20% can be a sprinkling of promotional items now and then – here is a quick list of ideas you can write about on your Facebook Fan Page. Do you have some more to add to our list? Leave them in the comments and let’s brainstorm together!

  1. Where are you going?
  2. Who are you seeing?
  3. What projects are you working on?
  4. Tell what you are reading or related videos you are watching.
  5. What have you been doing in your business since the last update you posted?
  6. Share someone you admire in your field, company, or industry.
  7. Share about someone who influenced you in business or as a person.
  8. Have a Customer of the Day or Client of the Day – tell the world how great they are.
  9. Read blogs in your industry and share interesting articles regularly. Use Google reader to scan headlines when you need an idea.
  10. Share an inspiring quotation, with or without explanation.
  11. Share a funny anecdote about something that happened in your business.
  12. Ask your readers what they are working on.
  13. Tell what inspires you and ask your readers what inspires them, too.
  14. Share a quick how-to – even the simplest things need explanation and people appreciate that! Something you take for granted every day can be a life saver when someone new learns how to do it.
  15. Post a photo of your product.
  16. Post a photo of a creative use for your product.
  17. Post a photo of you or a customer using your product.
  18. Post a video demonstration of one aspect of your product.
  19. Post a video of you explaining an aspect of your business.
  20. Post pictures of clients using your services or attending your events.
  21. Post links to your other websites, blogs, or social media profiles.
  22. Did you catch a TV show that is related in some way to your business? Tell your readers so they can watch for it too. Share your opinion and/or ask a question about it.
  23. Share your favorite books related to your business- and why.
  24. Review related products or services and make recommendations for your readers.
  25. Ask your readers for their recommendations about related products or services.
  26. Give your readers an opportunity to serve you – ask for help, show them you’re human too!
  27. Share about events or teleclasses your readers may want to participate in.
  28. Share a funny cartoon or picture related to your topic.
  29. Share a news article related to your topic.
  30. Make up a Top 10 List about something and post it.
  31. Write a “Why I Love…” post. Could be about your town, a person, a business, a product.
  32. Share useful tools you use in your business, and where to get them.
  33. Share your favorite website resources.
  34. Share some Do’s and Don’ts about your product or service.
  35. Share a memory related to your business – and ask your readers to share theirs.
  36. Share about why you started your business.
  37. Share about your early days starting the business.
  38. Post about clubs or Meetup groups you belong to.
  39. Post your “in a perfect world” wish list.
  40. Post a Question of the Day or Week.
  41. Take a poll about a mildly controvertial topic (ex: paper vs. plastic)
  42. Answer a frequently asked question.
  43. Share (and tag) other Fan Pages you participate in.
  44. Post your latest blog posts (if you aren’t already auto-importing!).
  45. Post when you add a new product or service.
  46. Post a special for Facebook Fans only – they need to contact you personally to order/sign up for a discount.
  47. Post about an event you are hosting or participating in.
  48. Post about the item or service you sell the least of – and tell them why it is a hidden treasure.
  49. Post a little-known fact, trick or gimmick related to your product or service.
  50. Challenge your readers to take action on something, and post that they’ve done it in the comments.

Now it’s your turn. Can we make it to 100 on this list? Share your ideas in the comments and this can be a great resource for everyone who has a fan page! Thanks in advance!
Karen

PS: Hint – any of these could also be expanded into blog posts!

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{ 12 comments… add one }

  • Lois Graham
    Follow me on Twitter: loisgraham
    August 23, 2010, 6:16 pm

    Post a note of encouragement.
    Give tips that have helped you succeed.
    Share ideas for saving money.
    Offer creative ideas for family fun.

    Reply
  • Rachel Braver August 23, 2010, 8:23 pm

    Fabulous ideas! Thanks for sharing your great tips.

    Reply
  • Tiffany Nielsen August 23, 2010, 10:22 pm

    Thank you, Karen for posting a valuable tool! I love it!

    Reply
  • Roberta August 24, 2010, 10:35 am

    This is great! everyone needs a lil inspiration Thanks!

    Reply
  • Moira Hill March 29, 2011, 5:12 pm

    Great! Thanks Karen!! :)

    Reply
  • Mondanica April 7, 2011, 8:34 pm

    IRT “where your going” suggestion – it has been said in the news how people are posting trips, dates, vacations and when they are away from home on their social media pages, coming home to find out their home had been burglarized. Please don’t post your plans or updates while you are planning or on your trip! Wait until you return, you will have a ton of things to post afterwards. This goes for conferees, shows conventions or anything taking you away from home.

    Reply
    • auntypizza January 10, 2014, 8:07 pm

      Good point Mondanica – YOU’RE right (bit of a poke at your spelling error) …. “where your going”. Something to keep in mind though as I start using Facebook more regularly.

      Reply
  • Mika Anderson July 24, 2011, 12:16 am

    Love all these Awesome tips Karen!! I also use my business page to “Thank” them for their order, their parties, or a referral.

    Reply
    • Karen
      Follow me on Twitter: mybizpresence
      July 24, 2011, 12:41 am

      @Mika Anderson, that’s fantastic! Everyone loves to be acknowledged! Great way to build community, too!

      Reply
  • David Moran September 4, 2012, 3:53 pm

    Karen, just stumbled upon your post. We are starting with our FB business page. I visited a bunch of other similar business and I got an idea of what they post, but having a list really hit the nail on the head.

    Thank you,

    Dave

    Reply
    • Karen
      Follow me on Twitter: mybizpresence
      September 4, 2012, 4:48 pm

      Terrific! Glad I could help!

      Reply
  • tran hai phung March 30, 2013, 11:54 pm

    Thanks for your useful post. I’m managing a fanpage but it ran out of content, thanks for your sharing.

    Reply

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Karen Clark

Karen Clark, Social Media Speaker. Headshot credit scottrklinephoto.comAs an experienced and active direct sales leader, Karen Clark walked the walk as she sold, booked, and supported a team offline, while expanding her reach and service online. Now working with direct selling companies and their field representative as a speaker and social media consultant, Karen uses her 16 years' online marketing expertise to teach audiences exactly where, when, and how to establish an ethical and effective online presence with social media, while remaining true to their principles and personal business. Read more

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