Hosting a blog is an effective way to have an online presence whether or not you also have a website. Blogging allows you to easily create something that looks like a website but is in fact a fluid journal where you can share ideas, post articles and give advice. This establishes you as an expert on a topic relevant to your business. Blogging also allows you to use important keywords that will be picked up by the search engines. Include links to your website, or at least to your contact information so that potential clients can get in touch.
In business, blogging can be especially helpful with interaction and relationship-building. Your blog posts can include things like tips and tricks, related articles of interest, or product features and “how-to’s” that are helpful to know. Your blog can become a resource for your real life customers who will subscribe to receive new posts regularly. Since search engines index blogs, you will find potential new customers and team members reading your blog and asking how they can get involved in your business.
Participate in other blogs by commenting. This exposes you to a new audience and increases links back to your website or blog. As you read blogs, add your relevant thoughts in the comments field. It’s best not to mention your company or overtly sell in blog comments. Simply include the link to your own blog or website when you register to comment. Those who are curious will click through to find out more about you.
In future posts, I’ll share some tips for making a GREAT blog!
• WordPress Blogging Platform. Create a free, non-commercial blog using easy templates and familiar formatting tools. Great for informational blogs.
• Google Blog Search. Search blogs based on your target market or keywords, and determine which blogs to visit. Subscribe to a Blog Alert to be notified of new posts about your favorite topics.