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Why Direct Sellers Should Not Like Each Others’ Facebook Pages – And What to Do Instead

Facebook DislikeLately I have noticed that direct sellers (party plan or network marketing representatives) will like the Facebook Business Pages of other consultants or distributors in their same companies.

Sometimes they do this because they want to be supportive of their friend, or someone on their team, and sometimes they all agree to like each others’ pages in order to help boost the number of likes, thinking that will help increase visibility.

This actually does the opposite and causes some other problems as well.

  1. When you have “likes” that don’t actually interact with your page on a regular basis, Facebook sees them as “ghost” likes, or even fake likes. It throws off the proportion of people who like your page, and people who engage with your page.  For example if you have 100 likes but only 1 person ever comments or likes your posts, it looks suspicious.
  2. Lately Facebook has been showing on average only 2.6% of business page posts to people who like the page. Therefore, the more people you have on your page who actually want to see your posts, and who could actually do business with you, and the less who aren’t truly interested, the better.
  3. What good does it do to have many likes on your page but none of them buying, booking or joining? Think of an independently owned franchise store, such as a frozen yogurt shop. Would the owner invite the other fro yo owners to come into his shop and hang out? And encourage them to talk about how they love fro-yo too? While wearing the logo wear of their own shop? So yes the shop may be full of “customers” but they aren’t doing any good, and could be doing damage. This just makes no sense.
  4. If you do by chance like and comment on other distributors’ Facebook page, because pages are public, a “story” goes out to your Facebook friends telling them you liked or commented on that post, and gives them a preview of what that post was about, where they can also visit it and like and comment on it. This confuses our consumers! Sometimes, if they aren’t familiar with how direct sales works, or are new to you or your company and you haven’t had a chance to build up loyalty, you could even lose them to the other distributor.
  5. Ideally you are branding yourself, creating a kind of business persona that expresses your personal taste, attitude, and spin on things. This will help you create a community of people who truly like you and are “fans” of you as a business person vs. only being a fan of your product. This is what separates your business page from the company’s page or other consultants’ pages. But when you expose your network to other pages in the company, what if they like those posts better? What if that distributor has done a better job of being creative and compelling in their social media posts? Again, our customers do not always understand how things work and they can either jump ship or inadvertently order, book, or join someone else’s team. Or worse, they call the company and when asked how they heard of the company, they don’t recall. It is important to establish yourself as their personal consultant who serves their needs, answers their questions, and brings them information they can use. When you share other reps’ information, it muddies the water. And yes I have an “abundance mentality” and believe there is plenty of business for everyone, but why make it difficult for yourself?
  6. There is a chance that other consultants will be so passionate about the product that if they DO comment on your posts, it can come across as inauthentic or “pushy.” I have seen this happen on corporate Facebook pages as well. They will post something about a product and all the consultants will chime in with how amazing the product is. It becomes obvious quickly that the comments are not from customers but from others who have a monetary interest in promoting the product line. Yes you love the product! But non-reps see the overly promotional comments as spammy. Tone it down, and focus on  creating value and adding compelling content to your own Facebook page.
  7. I’ve said this before and I will say it again, liking someone’s page because they like you back is not a good strategy. Building up your numbers artificially always backfires in terms of reach and engagement. Be patient and grow your following organically. Post compelling content, interact on a regular basis and provide value. You will have a much more engaged community!

Watch the following 10 minute video to see what you can do instead of liking other people’s pages in your company.

How to Add Pages (and Profiles!) to Interest Lists

  • If you’ve already liked the page, hover over it’s name and under the Liked button click Add to Interest List. Create New if you haven’t already made one up.
  • If you have not liked the page yet, visit the page and click the gear icon on the far right and then Add to Interest List. Create New list if you haven’t already made one up.
  • If you prefer you can also go to the left sidebar of the Home page and click More next to Interests – then Add Interests to start a new list, and search for pages to add to it.
  • You can also do the above for personal Timelines (profile pages) as well.
  • Give your list a name and decide whether you want it to be public, where anyone on Facebook can see it and subscribe to it, or Friends Only, where your Facebook friends can see it and subscribe to it (both probably not a good idea in this case!) or Only Me where you are the only one who can see it.
  • Once added to an Interest List, simply visit your Home page and look under Interests on the left to find your list and click on it. The news feed will then become posts only by people or pages on that list.

Questions? Leave them in the comments! For more Facebook help, consider joining my Karen on Call program for direct sellers. At $10/mo or less it’s a great way to learn new things and get support on a regular basis for your social media marketing!

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36 Comments

  1. Darlene on April 22, 2014 at 8:56 pm

    Helpful information, thank you for sharing.

  2. Karen Clark
    Follow me on Twitter: mybizpresence
    on April 22, 2014 at 9:18 pm

    You are welcome, Darlene! Thanks for checking it out and leaving a comment!

  3. Nelda on April 22, 2014 at 10:00 pm

    Thanks for the info Karen! I had no clue liking fellow reps’ pages could have a negative impact.

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on April 22, 2014 at 10:19 pm

      Yes, it’s something that’s become more of a problem lately!

  4. Jeannine Shingler] on April 22, 2014 at 10:08 pm

    Great advise! It will take me some time to disconnect…. and worth the effort! Thank you Karen!

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on April 22, 2014 at 11:12 pm

      Glad it was helpful but sorry about the extra work! hehe

  5. Diana Ehli on April 23, 2014 at 10:28 am

    Great advice, I’m always telling my team don’t ask your fellow consultants to like your page, its for your customers. I’m passing this page along to my other D.S. buddies.

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on April 23, 2014 at 8:41 pm

      Great I am glad it was useful. I understand the temptation, but with further understanding hopefully they will make a better choice!

  6. Carol Galloway on April 23, 2014 at 1:43 pm

    Karen,
    Thanks so much for this info. So helpful!
    Carol

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on April 23, 2014 at 8:42 pm

      Super! So glad!

  7. Karen on April 23, 2014 at 6:13 pm

    This was very insightful. Thank you!!!

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on April 23, 2014 at 8:42 pm

      Thanks for taking the time to comment! Glad you liked it!

  8. Jessica Sanko on April 23, 2014 at 7:28 pm

    Being new to this Direct Sales World this article was an eye opening of a different side of what I thought. Thank You!

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on April 23, 2014 at 8:41 pm

      I understand. When you are new things can get confusing, especially when you are eager to get the word out there about your amazing product and opportunity! You might also want to see my article about organic social media: http://www.mybusinesspresence.com/organic-social-media/
      Good luck!

  9. Sharon on April 24, 2014 at 10:33 am

    loved this idea…I get the liked pages going on the interest list, however when doing profiles, do you unfriend them, the same as you unlike a page?

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on April 24, 2014 at 12:18 pm

      Sure, you could! Altho that isn’t as urgent since profiles aren’t regulated by “edge rank” so the visibility of your personal posts isn’t really affected by having extra friends who may not be interacting or clicking on links etc. The confusion factor is there tho!

  10. Dawn Wilson on April 25, 2014 at 4:08 am

    Thank you so much for the video and information. I have often wonder about this very topic and now have the answers I was looking for.

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on May 14, 2014 at 10:07 am

      Great – glad I could help!

  11. Cynthia on June 29, 2014 at 3:44 pm

    Hello, thank you for the info. I was doing the like me and I’ll like you thing. But, i want sales not likes. Interests list are good. I use them.

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on June 29, 2014 at 10:42 pm

      Exactly! Glad this was helpful Cynthia!
      Karen

  12. Theresa Ann Marcotte on July 19, 2014 at 1:01 pm

    I really appreciate this extremely helpful article Karen. I have been known to like my other fellow designers pages and vice versa until now. We share product pictures, display ideas, and flyers with each other to help out other designers on our unit or team, recognition, etc. I definitely will be implementing your tips and ideas I just learned. One thing is for sure……. this article will be shared with my entire unit next as I also will be passing on your site filled with other awesome learning strategies. Thank you so much Karen Clark and keep them coming….. as such, keep up the great work!! Lol!

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on July 19, 2014 at 11:12 pm

      Wow Theresa! You just made my day! Thanks so much for reading the article and taking the time to comment and especially for sharing it. The more we spread the word to others out there the better it will be for all of us involved in the direct selling profession!

  13. Cheryl Gnad on July 21, 2014 at 6:48 pm

    Great post! I took the liberty to put that link on several sites and shared it. Already had one person comment on it. She was very interested in this topic! FYI. 🙂

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on July 21, 2014 at 9:45 pm

      Thank you for sharing, Cheryl!! Glad you are spreading the word!

  14. Eileen on February 28, 2015 at 5:01 am

    I have felt uncomfortable when someone in my up-line kept inviting me to like her Facebook page, because I didn’t want to confuse my friends. I did finally like a couple of other pages in my company because they had liked mine, but felt uneasy about it. I agree, our potential customers don’t really understand how Facebook works, and may not even know we are a rep for our company yet, if they missed any of our posts.

    Just this past week, I paid to boost a post for a giveaway I am conducting. I targeted my page’s fans, plus friends of fans. This means that some of my advertising money was going towards reaching friends of my fellow consultants, which is clearly the LAST group of people I’d like to target. So I think I will explain this to my consultant friends, and add your link to give them the interest list idea.

    Also, if your page’s insights allows it, you can “watch” some of the more successful pages of other reps in your company without liking them. When you click on the page’s name in the watchlist, Facebook will show the most popular posts of the week from that page, with the posts considered most successful at the top of the list. I like to use this to find ideas for tried and true ideas that my fans will like. If the link, video or photo is from a source outside the company with a high talking about number, (higher than my page’s, at least) then I will share from the source page and tag the page in my post for higher reach.

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on March 9, 2015 at 11:15 am

      Thanks for taking the time to comment – this is a perfect example. And thank you for pointing out the Pages to Watch – another great way to handle this!

  15. Sonja on March 14, 2015 at 8:03 pm

    Thames so much for this information. I will definitely pass this on and this more critically when liking other pages.

  16. Shari Thomason on April 13, 2015 at 5:53 am

    This is great advice in general, but we have no control over what other consultants do (or do we?). How do we keep the masses from our own company from liking our fan page?

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on May 21, 2015 at 1:09 am

      That is why I wrote this, hopefully people will share with there teams/uplines etc. 🙂 Education is really the only weapon we have!

  17. Stephanie Ferrel on November 5, 2015 at 12:45 pm

    ‘And yes I have an “abundance mentality” and believe there is plenty of business for everyone, but why make it difficult for yourself?’

    This entire article contradicts the first part of this statement. Either you believe there is an abundance or you don’t. You can’t just believe in it as long as it doesn’t mean you might “lose” a customer to another rep. Have you ever read “Girl Code”?
    http://www.amazon.com/Girl-Code-Unlocking-Happiness-Entrepreneur/dp/0692492607

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on November 5, 2015 at 5:04 pm

      Thanks for the perspective Stephanie. I don’t disagree with you but the main point I wanted to make with this article is that by liking someone else’s page within the same company you are actually damaging the person’s success that you hope to help! Would you say that living in abundance means to intentionally give away what you have and open yourself up to be taken advantage of by those with ill intentions? That is simply not the way I interpret it so I was trying to bring awareness to the ways people may be putting themselves at risk.

      • Stephanie Ferrel on November 6, 2015 at 6:53 am

        I would say that living in abundance means knowing that what is meant for you is for you, and yes, giving away what I have is a part of how I live abundantly. There is more than enough. I’m in direct sales, and my approach is that until every single person in my area is wearing my product, there are enough customers for us all.

        I’m not arguing the rest of your article. I agree that Facebook’s algorithms make it a poor choice to follow and like each other’s pages unless we’re genuinely interested in that page, but I was very struck by the idea that you have abundance on one hand but you should protect yourself from poaching on the other.

        I think if you’re being authentic and genuinely engaging your customers, it doesn’t matter what others might or might not do. Again, I agree with your premise overall. It’s just I’d focus more on how it’s not helping ANYONE, rather than on how it might mean “giving away” customers. That’s all.

        Thank you for having an open mind.

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on November 5, 2015 at 5:06 pm

      Forgot to add that no I haven’t read the Girl Code but will add it to my list. 🙂 Unfortunately and maybe I am jaded because of my position, in order for this thinking to truly work, everyone would need to be on the same page. In this industry there tends to be an abundance of opportunists, pardon my pun!

  18. Tila Scott on March 19, 2016 at 11:10 am

    So, we need to unlike anyone that is in the same business as us? Even our downline?

    • Karen Clark
      Follow me on Twitter: mybizpresence
      on April 3, 2016 at 8:27 pm

      Yes it does not support them like you think it would. As a leader it would be great to explain this (or share this post) and they could follow suit. You might find it actually fuels more success on your page!

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